Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

ocilion enhances user experience with Simply.TV metadata
May 10, 2024 – ocilion has chosen Simply.TV's linear and VOD data to enhance the UX for its TV customers, improving the content discovery process across linear channels, channel packages, VOD and apps.
News categories: Simply.TV, ocilion, Daniel Rühmann, Thomas Bichlmeir, ANGA COM, Austria, Big Data, Digital TV, Germany, IPTV, Switzerland, UX

LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories: LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

Simply.TV provides metadata to Drei TV Austria
May 7, 2024 – Simply.TV has announced that it is providing Drei TV with metadata for all its linear channels and catch-up libraries. Enhanced content visuals aim to boost the Drei streaming experience.
News categories: Simply.TV, Drei TV, Eva-Maria Oberdorfer, Austria, Big Data, Digital TV, UX

Japanese brand to launch TVs 'Powered by TiVo'
May 8, 2024 – In its 1st quarter 2024 results, Xperi (NYSE: XPER) has announced that a Japanese brand is to launch smart TVs Powered by TiVo in Europe prior to UEFA Euro 2024.
News categories: Xperi Inc, Jon Kirchner, Advertising, Automotive, Digital TV, Europe, IPTV, Results, Smart TV, TV OS, UK, Worldwide

VIZIO reports Q1 2024 financial results
May 8, 2024 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2024. The company reported 18.6 million SmartCast Active Accounts. SmartCast ARPU increased 17% YoY to $34.24.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Pixalate releases Q1 2024 CTV ad supply chain report
May 8, 2024 – Pixalate has released its Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. Pixalate has also released North America, APAC, EMEA, and LATAM versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Red Bee, WWTV provide schedule services to World Poker Tour
May 6, 2024 – World Poker Tour has contracted with Who’s Watching TV for its WWTV Explorer Service program and schedule analysis tool, accompanied by TV listing data supplied by Red Bee Media.
News categories: Red Bee Media, World Poker Tour, WWTV, Shaun Stark, Marcia Hernandez, Big Data, Digital TV, UX, Worldwide

NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories: NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA

Anoki launches AI-powered experience on Google TV
May 2, 2024 – Anoki has launched Live TVx, a free streaming service on Google TV devices. Live TVx uses Anoki AI to curate and prioritize channels based on individual user viewing habits.
News categories: Anoki, Raghu Kodige, Advertising, Digital TV, USA, UX