Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories: Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA

Hybrid VOD advertising at heart of streaming's evolution
Oct 11, 2023 – According to the latest FreeWheel Video Marketplace Report, ad view growth on premium video remained healthy in both the U.S. and Europe in H1 2023, with 6% and 15% growth respectively.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories: ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK

Visaic integrates Zixi video platform for live distribution
Oct 10, 2023 – Visaic has integrated Zixi's Software-Defined Video Platform (SDVP) into the Visaic Interactive Platform (VIP). VIP enables live sports streaming at scale to reach fans wherever they are.
News categories: Zixi, Visaic, Peter Dawidzik, Abhishek Shivadas, Advertising, Content Distribution, Digital TV, Streaming, UX, Worldwide

Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories: iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA

Kantar to continue as TV measurement provider for Romania
Oct 5, 2023 – Kantar Media has signed an agreement with ARMA for the continued provision of broadcast TV ratings for Romania. The contract will run until the end of 2027.
News categories: Kantar, ARMA, Mesut Sakal, Lucia Antal, Advertising, Big Data, Digital TV, Romania

Cineverse search integrates Vionlabs' cognitive AI
Oct 5, 2023 – Cineverse (NASDAQ: CNVS) is to use Vionlabs' AI technology to enable search capabilities on its streaming platform and to provide metadata for an upcoming advanced search product.
News categories: Cineverse, Vionlabs, Tony Huidor, Marcus Bergström, Big Data, Digital TV, UX, Worldwide

Nielsen integrates measurement for Netflix's ad-supported plan
Oct 2, 2023 – Nielsen has announced the launch of ads measurement in the U.S. for Netflix's ad-supported plan via Nielsen ONE Ads, integrating Netflix first-party data with its representative panel metrics.
News categories: Nielsen, Netflix, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

Tubi beta tests ChatGPT-powered content discovery
Sep 26, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced Rabbit AI, a mobile feature powered by ChatGPT-4 that offers viewers a new way to navigate the platform and discover movies and TV shows.
News categories: Tubi, Blake Bassett, Big Data, Digital TV, Latin America, North America, Streaming, UX