Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Pixalate releases H1'23 APAC mobile/CTV market report
Aug 2, 2023 – Pixalate has released its H1 2023 APAC Market and IVT Report for Mobile and CTV. The report includes device market share, app developer growth, and invalid traffic (IVT) and ad fraud trends.
News categories: Pixalate, Advertising, Apps, Asia, Digital TV, Market Research, Mobile, Streaming

Yuvod partners with Red Bee Media for EPG metadata
Jul 31, 2023 – Yuvod has announced Red Bee Media as the main integrated supplier of EPG metadata for Yuvod’s turnkey cloud-based Platform-as-a-Service (PaaS) OTT and IPTV solution for the U.S. market.
News categories: Yuvod, Red Bee Media, Ricardo Tárraga, Jason Marchese, Big Data, Content Distribution, Digital TV, IPTV, Streaming, USA

Veset integrates cloud playout platform with AWS Elemental MediaTailor
Jul 25, 2023 – Veset's Nimbus cloud playout platform is now integrated with AWS Elemental MediaTailor, enabling users to build channels and insert personalised ads entirely in the cloud.
News categories: Veset, AWS Elemental, Gatis Gailis, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Elemental TV and Spanglish Movies launch CTV/FAST ad platform
Jul 24, 2023 – Elemental TV, with Spanglish Movies, has unveiled Spanglish DSP, a CTV/FAST channel monetization platform tailored to the Hispanic and Latin American market in the U.S.
News categories: Spanglish Movies, Elemental TV, Gustavo R. Aparicio, Albert Yu, Advertising, Digital TV, USA

Newsbridge to show AI-based content indexing technology at IBC2023
Jul 24, 2023 – At IBC2023, Newsbridge will show new features of its AI video indexing technology that describes what's in audiovisual media, making relevant content quickly searchable by anyone.
News categories: Newsbridge, Philippe Petitpont, Big Data, Digital TV, IBCShow, UX, Worldwide

Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories: Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Brightcove and PubMatic partner on ad monetization
Jul 20, 2023 – Brightcove (Nasdaq: BCOV) has entered into a strategic agreement with PubMatic (Nasdaq: PUBM) to integrate PubMatic's programmatic advertising solutions with Brightcove’s video platform.
News categories: Brightcove, PubMatic, Michael Dorf, Meghan Jacobi, Advertising, Content Distribution, Digital TV, Worldwide

Bitmovin playback analytics complement Amazon IVS metrics
Jul 19, 2023 – Bitmovin has announced Bitmovin Analytics, offering playback health analytics to complement the existing analytics available with Amazon Interactive Video Service (Amazon IVS).
News categories: Bitmovin, Amazon Web Services, Stefan Lederer, Big Data, Content Distribution, Digital TV, Media Player, QoE, Streaming, Worldwide