Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

AudienceXpress reveals UK findings from streaming video consumer study
Apr 4, 2023 – AudienceXpress has announced findings from its latest streaming video consumer study. The study was conducted in the UK, Italy, France, Germany, Spain, and the Netherlands – the EU6.
News categories: FreeWheel, AudienceXpress, Stefanie Briec, Advertising, Digital TV, EU, Market Research, Streaming, UK

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

Ateme, Six Floor Solutions and Pushologies automate fan engagement
Mar 30, 2023 – Ateme, Six Floor Solutions and Pushologies are offering an automated solution that allows sports content rights holders and streamers to increase fan engagement while opening up e-commerce possibilities.
News categories: Ateme, Six Floor Solutions, Pushologies, Remi Beaudouin, Pedro Aço, Charlotte Barham, Big Data, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Valossa AI powers UX of Cinedigm's Cineverse streaming service
Mar 30, 2023 – Cinedigm (NASDAQ: CIDM) has announced an agreement with Valossa Labs to enhance the user experience of its Cineverse streaming service using Valossa's AI-based cognitive automation systems.
News categories: Cinedigm, Valossa Labs, Tony Huidor, Mika Rautiainen, Big Data, Digital TV, Streaming, USA, UX, Worldwide

IMDb, Fabric, and AWS team up to deliver IMDb metadata
Mar 30, 2023 – IMDb and Fabric have announced a solution that allows media and entertainment companies to enrich their catalogs using entertainment data sets from IMDb. Licensing is fulfilled through AWS Data Exchange.
News categories: IMDb, Fabric, AWS, Nikki Santoro, Rob Delf, Marc Aldrich, Renee McGinnis, Big Data, Digital TV, NABShow, Worldwide

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

76% of SVOD services to introduce ads in the next two years
Mar 29, 2023 – According to a survey by NPAW, 76% of SVOD companies plan to introduce ads by 2025. Implementing a hybrid model is the preferred path for 59% — a move aimed at lowering the price of subscriptions.
News categories: NPAW, Till Sudworth, Advertising, Big Data, Digital TV, Market Research, Streaming, Worldwide

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming