Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Deloitte predicts ads on all streaming services
Dec 1, 2022 – Deloitte's TMT practice has announced its predictions for the sector in 2023. Deloitte expects that by mid-2023, all major video subscription services in Europe will have launched an ad-funded tier alongside ad-free offerings.
News categories: Deloitte, Paul Lee, Celine Fenech, Ben Stanton, Jonathan Sharp, 5G, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories: Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide

Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories: Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV

Pixalate lists top CTV apps for October 2022
Nov 23, 2022 – Pixalate has released its October 2022 Publisher Trust Index (PTI). The report provides a perspective regarding the quality of CTV apps supporting programmatic advertising with rankings broken down by region, country, category, and app store.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Amagi acquires Streamwise
Nov 21, 2022 – Amagi has announced it has acquired Streamwise. Streamwise specializes in automating and standardizing data collection across streaming platforms. The acquisition will help Amagi to enhance its data capabilities.
News categories: Amagi, Streamwise, Baskar Subramanian, Doug Shineman, Advertising, Big Data, Digital TV, MandA, Streaming, Worldwide

OMG first to integrate with TelevisaUnivision's household data graph
Nov 17, 2022 – TelevisaUnivision has announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the U.S. Hispanic population.
News categories: TelevisaUnivision, Omnicom Media Group, Dan Aversano, Kelly Metz, Advertising, Big Data, Digital TV, USA

TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories: TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide

LG Ad Solutions expands MENA advertising footprint with ArabyAds
Nov 16, 2022 – LG Ad Solutions has announced a partnership with ArabyAds, expanding its CTV advertising offering into the Middle East and North Africa. ArabyAds will gain access to potential consumers in the region using LG Smart TVs.
News categories: LG Ad Solutions, ArabyAds, Raghu Kodige, Mahmoud Fathy, Gulrez Alam, Advertising, Digital TV, Egypt, Saudi Arabia, Smart TV, Streaming, UAE

ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories: ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK