Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories: Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA

Amagi to power VIDAA's global FAST service expansion
Aug 16, 2022 – Amagi has announced a content distribution agreement with VIDAA. The partnership gives VIDAA users in the Americas, Australia, and the UK access to Amagi's network of FAST channels and AVOD assets.
News categories: Amagi, VIDAA, Guy Edri, Srinivasan KA, Advertising, Australia, Digital TV, Europe, Latin America, Smart TV, Streaming, TV OS

Samba TV enters Spanish market via partnership with Smartclip
Aug 10, 2022 – Samba TV has announced a partnership with Smartclip to enter the Spanish market. The expansion delivers another pillar in Samba TV's global growth strategy, marking the company’s fifth major international announcement this year.
News categories: Samba TV, Smartclip, David Barker, Ángel Fernández Nebot, Advertising, Big Data, Digital TV, Smart TV, Spain

Ad-supported Disney+ tier to launch in the U.S. on December 8th
Aug 10, 2022 – On December 8, 2022, Disney+ will introduce its ad-supported subscription offering in the US. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle.
News categories: Disney, Kareem Daniel, Advertising, Digital TV, Streaming, USA

Gracenote enables optimized program metadata distribution
Aug 9, 2022 – Gracenote (NYSE: NLSN) has launched its Gracenote ID Distribution System. The platform help program owners and creators manage their content, streamline distribution and ensure their brands are well represented and easily discoverable.
News categories: Gracenote, Simon Adams, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories: Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

RTL Deutschland and Seven.One Entertainment to create addressable TV JV
Aug 1, 2022 – RTL Deutschland and Seven.One Entertainment Group are to set up a technology joint venture. The aim is to establish existing technologies for Addressable TV based on open standards, such as HbbTV, on the European market.
News categories: RTL Deutschland, Seven.One Entertainment, Advertising, Digital TV, Europe, HbbTV

Tremor International to acquire Amobee
Jul 25, 2022 – Tremor International (AIM/NASDAQ: TRMR) has entered into an agreement to acquire Amobee. Tremor will acquire Amobee's Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform.
News categories: Tremor International, Amobee, Ofer Druker, Advertising, Digital TV, MandA, Worldwide

Minerva adds Dynamic Ad Insertion and FAST to its Cloud TV service
Jul 25, 2022 – Minerva Networks has updated its Cloud TV service with the addition of Dynamic Ad Insertion (DAI) and Free Ad Supported TV (FAST) capabilities, allowing operators to better monetize existing pay TV services and also offer a free TV offering.
News categories: Minerva Networks, Jean-George Fritsch, Randy Osborne, Advertising, Content Distribution, Digital TV, IPTV, Streaming, USA