Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

PA TV Metadata expands partnership with Together TV
Jun 8, 2022 – PA TV Metadata has teamed up with Together TV to power its free-to-use streaming platform. PA TV Metadata already supports Together TV's linear channel offering with its EPG metadata, providing EPG management and distribution, image management and more.
News categories: PA TV Metadata, Together TV, Charissa Johnson, Alexander Kann, Big Data, Digital TV, UK, UX

Pluto TV to launch with Corus in Canada this fall
Jun 8, 2022 – Corus (TSX: CJR.B) and Paramount (NASDAQ: PARA, PARAA) have announced that Pluto TV will launch in Canada this fall. Corus will be the ad representative for what is positioned to become one of the largest FAST services in the country.
News categories: Corus, Pluto TV, Paramount, Greg McLelland, Olivier Jollet, Advertising, Apps, Canada, Digital TV, Streaming

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Comscore adds CTV measurement to video metrics platform in Europe
Jun 6, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022.
News categories: Comscore, Joris Goossens, Graham Swallow, Advertising, Digital TV, France, Germany, Italy, Spain, Streaming, UK

Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Lega Nazionale Pallacanestro (LNP) extends contract with ViewLift
Jun 2, 2022 – Lega Nazionale Pallacanestro (LNP) has signed a contract extension with ViewLift to continue and extend the League's subscription service, LNP Pass. ViewLift will accelerate LNP’s digitalization and monetization of LNP Pass as part of the agreement.
News categories: ViewLift, Lega Nazionale Pallacanestro, Rick Allen, Riccardo Quaglia, Big Data, Content Distribution, Digital TV, Italy, Streaming

Gracenote dataset quantifies program bingeability, tracks streaming availability
Jun 1, 2022 – Gracenote (NYSE: NLSN) has introduced Distribution Dynamics and Program Availability Archive, datasets that help content owners and buyers optimize program licensing and acquisition strategies as TV viewership booms.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, Worldwide