Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Alpha Networks acquires video player and analytics provider Veygo
Feb 17, 2022 – Alpha Networks has announced the acquisition of Veygo, a provider of a secure player for the video industry. Alpha Networks and Veygo have been collaborating over the last 5 years on projects for operators and media companies in Europe and Latam.
News categories: Alpha Networks, Veygo, Guillaume Devezeaux, Jean-Christophe Perier, Big Data, Digital TV, MandA, Media Player, Worldwide

RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories: RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA

Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories: Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA

Samba TV and PubMatic bring programmatic TV audience targeting to Australia
Feb 14, 2022 – Samba TV has partnered with PubMatic (Nasdaq: PUBM) to bring TV audience targeting to Australia. Samba TV's first-party CTV data will be integrated with PubMatic's programmatic platform to provide media buyers with advanced omniscreen targeting.
News categories: PubMatic, Samba TV, Peter Barry, Yasmin Sanders, Flaminia Sapori, Advertising, Australia, Big Data, Digital TV

Molotov renews SSAI contract with AIP
Feb 8, 2022 – Ad Insertion Platform (AIP) is to continue to provide Server-Side-Ad-Insertion (SSAI) technology for Molotov's MANGO AVoD service. AIP's platform solves the technical complexities of delivering addressable dynamic advertising for streamed TV.
News categories: Ad Insertion Platform, Molotov, Laurent Potesta, Eric Renard, Advertising, Big Data, Digital TV, France, Streaming

Magnite expands CTV business in India with Samsung Ads
Feb 9, 2022 – Magnite (Nasdaq: MGNI) has announced that it has been selected by Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India. Magnite is already the SSP of choice for Samsung Ads in the US, EMEA and LATAM.
News categories: Magnite, Samsung, Gavin Buxton, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

TheViewPoint certified to run Extreme Reach VAST tags
Feb 8, 2022 – TheViewPoint is now certified by Extreme Reach to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry's best practices in delivery and measurement of video advertising.
News categories: TheViewPoint, Extreme Reach, Daniel Elad, Mary Vestewig, Advertising, Digital TV, Streaming, Worldwide

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

Realytics and Smart build targeted TV advertising with Bouygues Telecom
Feb 3, 2022 – Bouygues Telecom, Realytics and Smart have launched TVMOTIK. Their alliance, with the solution it offers, will support TV channels in providing targeted advertising offers via Bouygues Telecom's home gateways.
News categories: Bouygues Telecom, Realytics, Smart Adserver, Renan Abgrall, Guillaume Belmas, Arnaud Créput, Advertising, Big Data, Digital TV, France, Gateway, IPTV