TV Services (Pay TV, OTT, Broadcasting) News

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

XPENG chooses ACCESS to provide in-vehicle infotainment for its EVs
Jun 21, 2023 – XPENG (NYSE: XPEV; HKEX: 9868) has selected the ACCESS Twine for Car (Twine4Car) in-vehicle infotainment (IVI) solution to provide apps and games for its new range of electric vehicles.
News categories: ACCESS Europe, XPENG, Masahiro Aono, Eric Xu, Apps, Automotive, Digital TV, Europe, Streaming

Türk Telekom and ZTE unveil next-generation Tivibu
Jun 20, 2023 – ZTE (0763.HK/000063.SZ) has announced that Türk Telekom has launched its next-generation Tivibu TV platform based on an end-to-end IPTV/OTT platform developed jointly by Türk Telekom, ZTE and Netaş.
News categories: ZTE, Türk Telekom, Netaş, Android TV, Content Distribution, Digital TV, IPTV, Set Top Box, Turkey, UX

Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories: Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide

Hyundai and Vodafone bring in-car infotainment services to Europe
Jun 15, 2023 – Hyundai Motor Group (HMG) and Vodafone Business have extended their partnership to include in-car connected streaming and infotainment services in more than 40 countries across Europe.
News categories: Vodafone, Hyundai, Erik Brenneis, Haeyoung Kwon, Automotive, Digital TV, Europe, Streaming

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

XITE partners with Brand Metrics for CTV measurement
Jun 14, 2023 – Brand Metrics has announced that its measurement methodology will be applied to XITE's CTV campaigns to provide advertisers with evidence of campaign effectiveness.
News categories: Brand Metrics, XITE, Anders Lithner, Robby Kraai, Advertising, Digital TV, Streaming, Worldwide

Amino and THEO Technologies partner on ultra-low latency video streaming
Jun 14, 2023 – Amino has collaborated with THEO Technologies to deliver a sub-second latency live video streaming solution, combining Amino's 4K media player with the THEOlive real-time video API.
News categories: Amino, THEO Technologies, Jonny McKee, Steven Tielemans, Content Distribution, Digital TV, Media Player, Streaming, Worldwide