Digital TV Business, Technology and Market Research News

Mixed fortunes for pay TV in the Asia Pacific region
Mar 30, 2023 – According to Digital TV Research, Asia Pacific pay TV revenues will reach $26 billion in 2028 – $1.6 billion less than in 2022, with revenues falling in 10 countries, including Japan and China.
News categories: Digital TV Research, Simon Murray, Asia, Cable TV, Digital TV, IPTV, Market Research, Satellite, Terrestrial

Evolution Digital integrates OpenSync with an Android TV set-top box
Mar 29, 2023 – Evolution Digital has announced that its EVO FORCE 1 set-top box has been integrated with OpenSync, the first Android TV STB to make the OpenSync home networking framework available.
News categories: Evolution Digital, Plume, OpenSync, Marc Cohen, Liem Vo, Android TV, Digital TV, Set Top Box, Smart Home, Worldwide

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

76% of SVOD services to introduce ads in the next two years
Mar 29, 2023 – According to a survey by NPAW, 76% of SVOD companies plan to introduce ads by 2025. Implementing a hybrid model is the preferred path for 59% — a move aimed at lowering the price of subscriptions.
News categories: NPAW, Till Sudworth, Advertising, Big Data, Digital TV, Market Research, Streaming, Worldwide

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

NextGen TV begins broadcasting in Des Moines, IA
Mar 28, 2023 – Television stations serving the Des Moines-Ames market have begun broadcasting with NextGen TV. The launch includes KCCI (CBS), WHO-DT (NBC), KDSM-TV (Fox), and KDIN-TV (PBS).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

PANTAFLIX to dispose of streaming technology subsidiary
Mar 29, 2023 – PANTAFLIX (ISIN: DE000A12UPJ7) has commenced negotiations regarding the disposal of its PANTAFLIX Technologies streaming platform business and has signed a corresponding Letter of Intent.
News categories: PANTAFLIX, Digital TV, Germany, MandA, Streaming, Worldwide

Harmonic powers live sports streaming for VertiCast
Mar 29, 2023 – Harmonic (NASDAQ: HLIT) has announced that VertiCast Media Group's CSport is using Harmonic's VOS®360 video SaaS platform for media processing and delivery in 26 Caribbean countries.
News categories: Harmonic, VertiCast, Gil Rudge, Oral Swaby, Caribbean, Content Distribution, Digital TV, NABShow, Streaming

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming