Digital TV Business, Technology and Market Research News

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

German study shows high losses from TV piracy
Jan 25, 2023 – According to a study commissioned by VAUNET, a total of 5.9 million people in Germany regularly watched illegal live TV streams in 2022, with live TV piracy largely replacing the use of legal TV services.
News categories: VAUNET, Frank Giersberg, Content Protection, Digital TV, Germany, Market Research

European Audiovisual Observatory publishes report on media ownership in Europe
Jan 24, 2023 – The European Audiovisual Observatory has published its annual report on key AV players in Europe. SVOD stands out as the most concentrated market segment, with the top 3 OTT platforms accounting for 71% of subscriptions.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research

NBA games to be available in VR through Meta Horizon Worlds
Jan 24, 2023 – The NBA and Meta have announced a new virtual reality (VR) experience through Meta Horizon Worlds via Meta Quest headsets, featuring live NBA League Pass games in VR throughout the season.
News categories: NBA, Meta, Jennifer Chun, Rob Shaw, Digital TV, Metaverse, Streaming, USA

Simply.TV signs metadata deal with YouSee
Jan 25, 2023 – YouSee has agreed a deal with Simply.TV. Metadata from Simply.TV will help YouSee with visuals, recommendations, sports info, ingestion of broadcaster data, and an ID space bringing all services together.
News categories: Simply.TV, YouSee, Daniel Rühmann, Jannie Marie Kaarsberg, Big Data, Denmark, Digital TV, UX

Verizon FIOS consumer video subscribers down 80,000 in 4Q 2022
Jan 24, 2023 – Verizon Communications (NYSE, Nasdaq: VZ) has reported fourth-quarter 2022 results. Consumer reported 56,000 Fios Internet net additions and 80,000 Fios Video net losses in the quarter.
News categories: Verizon, Digital TV, IPTV, Results, Subscribers, USA

Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories: Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland

KPN introduces KPN TV+ streaming service
Jan 23, 2023 – KPN has launched KPN TV+ in the Netherlands. With KPN TV+, live TV and streaming apps come together on one screen, making it easy for viewers to zap between TV channels and Netflix, Disney+ or Videoland.
News categories: KPN, Jochem de Jong, Digital TV, IPTV, Netherlands