Digital TV Business, Technology and Market Research News

AppsFlyer and Liftoff release subscription apps report
Jun 14, 2022 – AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps. For entertainment streaming apps, North America deviated from the gloal growth trend with installs dropping 15% on Android and 17% on iOS.
News categories: AppsFlyer, Liftoff, Shani Rosenfelder, Dennis Mink, Apps, Digital TV, Market Research, Streaming, Worldwide

FAST advertising performance continues to excel according to Amagi
Jun 9, 2022 – Amagi has announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

Oregan upcycles Megacable STBs with Netflix and Amazon Prime Video services
Jun 14, 2022 – Oregan Networks has announced that the latest release of Zenterio OS at Megacable enables significant UX performance gains, as well as enabling access to premium content apps such as Netflix and Amazon Prime Video on the STB installed base.
News categories: Oregan Networks, Megacable, Mark Perry, Gerardo Seifert, Apps, Cable TV, Digital TV, Mexico, Set Top Box, UX

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Disney+ now available on webOS LG TVs in more countries
Jun 14, 2022 – The Disney+ app is now available on LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now enjoy Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later.
News categories: LG Electronics, Disney Plus, Africa, Apps, Digital TV, Europe, Middle-East, Smart TV, Streaming

DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories: Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA

Shahid selects ThinkAnalytics personalisation and insights
Jun 14, 2022 – ThinkAnalytics has announced that Shahid is deploying its Think360 content discovery and viewer engagement platform for its streaming platform. Using Think360, Shahid will showcase its free content and recommend premium content, personalised to each user.
News categories: ThinkAnalytics, Shahid, Samuel Sweet, Natasha Matos-Hemingway, Big Data, Digital TV, Middle-East, Streaming, UX, Worldwide

QYOU Media India expands digital footprint via Smart TVs from One Plus
Jun 13, 2022 – QYOU Media India is launching its flagship channel, The Q, along with previously announced new channels Q Marathi, Q Kahaniyan and Q Comedistaan, on One Plus Smart TVs via their Oxygen Play content discovery platform.
News categories: QYOU Media, One Plus, Curt Marvis, Content Distribution, Digital TV, India, Smart TV, Streaming

Airtel Xstream achieves 2 million paid subscriber milestone
Jun 13, 2022 – Airtel has announced that its video streaming service – Airtel Xstream - has reached the 2 million paid subscriber milestone. Airtel Xstream offers India’s largest bouquet of OTT platforms to consumers across mobile and large screen formats.
News categories: Airtel, Adarsh Nair, Digital TV, India, Streaming, Subscribers