Digital TV Business, Technology and Market Research News

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA

Telefónica to expand Microsoft collaboration to the consumer market
Feb 28, 2022 – Telefónica has announced the expansion of its partnership with Microsoft to include initiatives in the consumer market. The initiatives contemplate the development and commercialization of new proposals and solutions for the home.
News categories: Telefónica, Microsoft, Chema Alonso, Apps, Digital TV, Latin America, Set Top Box, Smart Home, Spain

TiVo launches suite of advertising solutions for linear TV and streaming
Feb 28, 2022 – TiVo has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions that bridge the gap between linear and streaming, allowing advertisers to understand how audiences are engaging with their TV campaigns.
News categories: TiVo, Walt Horstman, Advertising, Big Data, Digital TV, DVR, USA

Discovery ends 2021 with 22 million DTC subscribers
Feb 24, 2022 – Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) has reported results for the period ended December 31, 2021. The company ended 2021 with 22 million direct-to-consumer subscribers, up 2 million since the end of Q3.
News categories: Discovery, Inc, Digital TV, MandA, Results, Streaming, Subscribers, Worldwide

Video revenue in the GCC region to grow to $2.1bn by 2026
Feb 22, 2022 – Media Partners Asia (MPA) has announced that the Gulf Cooperation Council (GCC) video industry grew revenue by 11% Y/Y in 2021 to reach US$1.9 billion. SVOD contributed 23% to total revenue while AVOD contributed 26%.
News categories: Media Partners Asia, Aravind Venugopal, Myat Pan Phyu, Digital TV, Market Research, Middle-East, TV Services

PCCW's Viu enjoys significant growth in 2021
Feb 28, 2022 – Viu has announced that the platform saw a growth of approximately 30% in Monthly Active Users (MAU) in 2021 as compared to 2020, reaching 58.6 million. Viu also enjoyed a total of 8.4 million paid subscribers at year end.
News categories: PCCW, Viu, Janice Lee, Asia, Digital TV, Middle-East, South Africa, Streaming, Subscribers

More than one in three viewers in Southeast Asia stream OTT
Feb 28, 2022 – A third (34%) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). The research also shows that the region welcomed 20 million new OTT viewers in the past year.
News categories: The Trade Desk, Mitch Waters, Asia, Digital TV, Market Research, Streaming

Telefónica to bring TV-commerce to Movistar Plus+ with Amazon
Feb 25, 2022 – Telefónica is to launch a TV-Commerce App on Movistar Plus+ to browse a wide selection of items (over 20,000 home products) available on Amazon.es through the Living App 'Selección Hogar de Movistar'.
News categories: Telefónica, AWS, Jose Cerdán, Adolfo Hernandez, Apps, Digital TV, MWC24, Smart Home, Spain

holoride and HTC debut VR glasses with in-car entertainment
Feb 25, 2022 – holoride is partnering with HTC to deploy its extended reality technology in VIVE Flow, HTC's immersive glasses product, transporting users from the backseat of a car to a world of entertainment, including both VR and traditional 2D content.
News categories: holoride, HTC, Nils Wollny, Shen Ye, Automotive, Digital TV, Metaverse, MWC24, Worldwide