Digital TV Business, Technology and Market Research News

Roku launches advertising business in Mexico
Feb 2, 2022 – Roku (Nasdaq: ROKU) has announced the expansion of its advertising business to Mexico, allowing brands and content providers to reach consumers through ad-supported content on its TV streaming platform.
News categories: Roku, Mirjam Laux, Advertising, Digital TV, Mexico, Set Top Box, Smart TV, Streaming

XL Axiata selects end-to-end media solution from Amdocs
Feb 1, 2022 – Amdocs (NASDAQ: DOX) will provide an end-to-end media solution, including integration, testing, operational support and delivery services, enabling XL Axiata to deliver content and OTT offerings to its customers.
News categories: Amdocs, XL Axiata, Anthony Goonetilleke, Yessie D Yosetya, Content Distribution, Digital TV, Indonesia, Streaming

Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories: Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA

Vewd receives approval for financial restructuring
Feb 1, 2022 – Vewd Software has announced the U.S. Bankruptcy Court's approval of its Plan of Reorganization. The restructuring will eliminate the vast majority of Vewd’s debt and position Vewd for long-term growth.
News categories: Vewd, Aneesh Rajaram, Digital TV, Private Equity, USA, Worldwide

AT&T to spin off interest in WarnerMedia to its shareholders
Feb 1, 2022 – AT&T (NYSE: T) will spin off its interest in WarnerMedia to AT&T's existing shareholders. The transaction, followed by the merger of WarnerMedia with Discovery (NASDAQ: DISCA, DISCB, DISCK), is expected to close in 2Q 2022.
News categories: AT&T, WarnerMedia, Discovery, Inc, John Stankey, Digital TV, MandA, Worldwide

Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories: Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA

HBO Max confirms March 8th for further European launches
Feb 1, 2022 – HBO Max will launch in a further 15 European countries on March 8th. HBO Max is currently live in 46 territories across the Americas and Europe, with that rising to 61 with these launches.
News categories: HBO Max, Christina Sulebakk, Johannes Larcher, Digital TV, Europe, Streaming

TheViewPoint starts full ad stack partnership with Zone·tv
Feb 1, 2022 – TheViewPoint has partnered with Zone·tv to provide it with ad management and optimization solutions. Zone·tv delivers dynamic self-learning TV channels that are personalized based on what a viewer watches.
News categories: TheViewPoint, Zone·tv, Keren Pass, Jeff Weber, Advertising, Big Data, Digital TV, Worldwide

WNET Group plans New York transition to NEXTGEN TV
Feb 1, 2022 – Efforts are underway to launch NEXTGEN TV service in New York City and surrounding areas. The WNET Group's WLIW21 will serve as the host station for ATSC 3.0 broadcasts for the three major PBS member stations in the area: THIRTEEN, WLIW21 and NJ PBS.
News categories: WNET Group, Neal Shapiro, Madeleine Noland, ATSC 3, Content Distribution, Digital TV, USA