Digital TV Business, Technology and Market Research News

TCL introduces 5-Series and 6-Series TVs with Google TV
Aug 10, 2021 – TCL has announced pricing and availability of the first TCL TV lines with Google TV across its premium and high-performance 5- and 6-Series, enhancing its portfolio of award-winning televisions.
News categories: TCL, Chris Larson, Digital TV, North America, Smart TV, TV OS

Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories: Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA

NEXTGEN TV begins broadcasting in Indianapolis
Aug 10, 2021 – Four local TV stations in Indianapolis, including WRTV, WTTK, WTHR, and WXIN, have begun broadcasting NEXTGEN TV. BitPath led the planning process and coordinated efforts across the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories: Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR

Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories: Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA

Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories: Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA

LG Channels availability to grow from 14 to 25 countries
Aug 10, 2021 – LG is expanding LG Channels availability from 14 to 25 countries, tripling its European coverage by the end of the year. LG Channels will also be coming to smart TVs powered by its webOS TV platform.
News categories: LG Electronics, Content Distribution, Digital TV, Europe, Smart TV, Streaming, UX, Worldwide

BARB reach and viewing time data now includes smartphones
Aug 6, 2021 – Since January 2020, BARB has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. BARB has now launched four-screen viewing with the inclusion of smartphones.
News categories: BARB, Advertising, Big Data, Digital TV, Smartphone, UK

Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories: Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA