Digital TV Business, Technology and Market Research News

OMG and mediasmart bring programmatic and CTV ads to Indonesia
Aug 2, 2021 – Omnicom Media Group Indonesia has announced a partnership with mediasmart to bring mediasmart's programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia.
News categories: mediasmart, Omnicom Media Group, Noelia Amoedo, Rajat Basra, Advertising, Digital TV, Indonesia, Streaming

Tolka introduces personalized ad delivery for one-way broadcast networks
Jul 28, 2021 – Tolka has announced Tolka ADS, a personalized ad delivery system which allows broadcasters to deliver specific promotional content and commercials to targeted groups, without the need for an internet return path.
News categories: Tolka, Michael Day, Alex Day, Advertising, Digital TV, Worldwide

Magnite to manage ad placement for Brazil's NetMovies
Jul 26, 2021 – Magnite has begun a collaboration with NetMovies that allows Magnite to manage the placement of ads within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
News categories: Magnite, NetMovies, Rafael Pallarés, Marcelo Spinasse Nunes, Advertising, Brazil, Digital TV, Streaming

Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories: Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA

More than seventy 8K TVs now certified by the 8K Association
Jul 26, 2021 – The 8K Association has revealed that there are now over seventy 8K TVs certified by the 8KA. This includes nearly 50 models launched in the first half of 2021 from three of the world's top TV brands – Hisense, Samsung, and TCL.
News categories: 8K Association, Digital TV, Smart TV, Worldwide

Ocean Blue Software acquires Advanced Media Group from EKT
Jul 26, 2021 – Ocean Blue Software (OBS) and EKT have agreed terms for the transfer of EKT's Athens based Advanced Media Group to OBS. The EKT team has more than a decade's experience in streaming video, media players and browser-based solutions.
News categories: Ocean Blue Software, EKT, Paul Martin, Richard Smith, Digital TV, Greece, MandA, Set Top Box, Software, Worldwide

DVB approves commercial requirements for DVB-I over 5G
Jul 23, 2021 – The DVB Project has approved commercial requirements for DVB-I service support over 5G networks and systems. Work has already commenced in DVB's Technical Module to provide extensions to the relevant existing specifications.
News categories: DVB Project, 5G, Content Distribution, Digital TV, Worldwide

V-Nova raises €33 million in series C round
Jul 26, 2021 – Video and image data compression company, V-Nova, has announced that thanks to Neva First, the alternative investment fund managed by Neva SGR, V-Nova has completed its series C round, raising a total of €33 million.
News categories: V-Nova, Intesa Sanpaolo, Guido Meardi, Mario Costantini, Content Distribution, Digital TV, Media Player, Venture Capital, Worldwide