Digital TV Business, Technology and Market Research News

Persidera and MainStreaming partner on distribution services
Jul 2, 2024 – Persidera and Mainstreaming are collaborating to integrate services from Persidera for HbbTV and OTT streaming delivery with distribution via Mainstreaming's Edge Video Delivery Network.
News categories: MainStreaming, Persidera, Antonio G. Corrado, Guido Fermetti, Content Distribution, Digital TV, Italy

Reliance starts beta testing own Smart TV OS
Jul 4, 2024 – According to The Economic Times, Reliance Industries has started testing India’s first indigenously developed smart television operating system (OS) ready for a possible commercial launch on TVs by Diwali.
News categories: Reliance Industries, Advertising, Digital TV, India, Smart TV, TV OS

Cloud TV adds ITG, Saregama, Fancode and Ultra Jhakaas content
Jul 1, 2024 – Cloud TV has partnered with India Today Group, Saregama, Fancode Sports App and Ultra Jhakaas Marathi OTT App to provide Cloud TV operating system users with additional entertainment content.
News categories: Cloud TV, Abhijeet Rajpurohit, Apps, Content Distribution, Digital TV, India, Smart TV, Streaming, TV OS

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box

Mirriad and Insight TV partner on advanced ad formats and viewer experience
Jul 1, 2024 – Mirriad and Insight TV are collaborating on ad format innovation, programmatic and audience targeting, and research and development, focusing particularly on Insight TV's FAST channels.
News categories: Mirriad, Insight TV, Stephan Beringer, Courtney Williams, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

Tubi free streaming service launches in the UK
Jul 1, 2024 – Tubi (NASDAQ:FOXA, FOX) has launched in the UK. Tubi has built momentum in North America by offering free, personalised streaming, with an extensive library of movies, TV series and exclusive content.
News categories: Tubi, Anjali Sud, David Salmon, Digital TV, Streaming, UK

Simplestream reveals preferred technology partnership with Freely
Jul 2, 2024 – Simplestream has onboarded several channels onto Freely in the UK. Fully compliant with Freely's requirements, Simplestream has made the process straightforward via a smooth end-to-end workflow.
News categories: Simplestream, Freely, Content Distribution, Digital TV, IBCShow, UK

TikTok launches on whaleOS 3-powered TVs
Jul 2, 2024 – ZEASN has announced the arrival of TikTok on whaleOS 3-powered TVs. The TikTok TV app enables consumers to watch the popular short-form video service on the largest screen in the living room.
News categories: ZEASN, TikTok, Teresa Lopez, Vanessa Brown, Apps, Digital TV, TV OS, Worldwide