Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Indian M&E sector at $27.9 billion in 2023
Mar 5, 2024 – The latest FICCI-EY report has revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019.
News categories: EY, FICCI, Ashish Pherwani, Kevin Vaz, Digital TV, Gaming, India, Market Research

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

1Q24 LCD TV panel shipments estimated at 55.8 million units
Mar 1, 2024 – TrendForce expects TV panel prices to increase in Q2, enhancing manufacturers’ production willingness and potentially boosting shipments to 61.5 million units, a 10.5% QoQ increase.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

North American OTT revenues to hit $100 billion in 2029
Mar 4, 2024 – According to Digital TV Research, North American OTT TV revenues will reach $100 billion in 2029, up from $81 billion in 2023. US revenues will be $92 billion in 2029.
News categories: Digital TV Research, Digital TV, Market Research, North America, Streaming

DTH subscribers down 1.32 million in India in 3Q 2023
Feb 9, 2024 – According to TRAI, the total Pay DTH active subscriber base in India decreased from 65.50 million at end-June 2023 to 64.18 million at end-September. There were 11 MSOs & 1 HITS operator with a subscriber base of over one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, IPTV, Satellite, Subscribers

TCL ranked as Top 2 global TV brand for second consecutive year
Feb 28, 2024 – According to Omdia, in 2023 TCL maintained its second position in the global TV market for the second year in a row with shipments of 25.26 million units, representing a 12.5% market share.
News categories: TCL, Omdia, Digital TV, Market Research, Smart TV, Worldwide

Latin America pay TV stable at 53-54 million subscribers
Feb 29, 2024 – According to Digital TV Research, the number of pay TV subscribers in Latin America will stay at 53-54 million between now and 2029, down from a peak of 73 million in 2017.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research

Global TV shipments fell 3% in 2023
Feb 26, 2024 – Counterpoint Research is initiating coverage on Global TV shipments with its Global TV Shipment Tracker, a quarterly report split by region, screen size, resolution, ASP and other features.
News categories: Counterpoint Research, Tom Kang, Digital TV, Market Research, Smart TV, Worldwide