Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

North American OTT revenues to hit $100 billion in 2029
Mar 4, 2024 – According to Digital TV Research, North American OTT TV revenues will reach $100 billion in 2029, up from $81 billion in 2023. US revenues will be $92 billion in 2029.
News categories: Digital TV Research, Digital TV, Market Research, North America, Streaming

DTH subscribers down 1.32 million in India in 3Q 2023
Feb 9, 2024 – According to TRAI, the total Pay DTH active subscriber base in India decreased from 65.50 million at end-June 2023 to 64.18 million at end-September. There were 11 MSOs & 1 HITS operator with a subscriber base of over one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, IPTV, Satellite, Subscribers

TCL ranked as Top 2 global TV brand for second consecutive year
Feb 28, 2024 – According to Omdia, in 2023 TCL maintained its second position in the global TV market for the second year in a row with shipments of 25.26 million units, representing a 12.5% market share.
News categories: TCL, Omdia, Digital TV, Market Research, Smart TV, Worldwide

Latin America pay TV stable at 53-54 million subscribers
Feb 29, 2024 – According to Digital TV Research, the number of pay TV subscribers in Latin America will stay at 53-54 million between now and 2029, down from a peak of 73 million in 2017.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research

Global TV shipments fell 3% in 2023
Feb 26, 2024 – Counterpoint Research is initiating coverage on Global TV shipments with its Global TV Shipment Tracker, a quarterly report split by region, screen size, resolution, ASP and other features.
News categories: Counterpoint Research, Tom Kang, Digital TV, Market Research, Smart TV, Worldwide

U.S. streaming revenue to overtake pay TV in 2024
Feb 26, 2024 – Research from Ampere Analysis finds that total revenues from streaming will overtake revenues from pay TV subscriptions in the US for the first time in Q3 2024.
News categories: Ampere Analysis, Rory Gooderick, Digital TV, Market Research, TV Services, USA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

North America to lose another 10 million pay TV subscribers
Feb 23, 2024 – According to Digital TV Research, the number of pay TV subscribers in Canada and the U.S. will have fallen to 60 million in 2029, down from 111 million in 2015 and 60 million in 2023.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Subscribers, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming