North America Digital TV News

Ampersand launches improved solution for multiscreen TV campaign measurement
Sep 16, 2021 – Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
News categories: Ampersand, Andrew Ward, Brian McCord, Advertising, Big Data, Digital TV, USA

NAB Show 2021 cancelled as an in person event
Sep 15, 2021 – The organizers of NAB Show 2021 have announced that they can no longer effectively host NAB Show, or its co-located events, in person. Virtual options for accessing 2021 NAB Show content will be announced later.
News categories: NAB Show, COVID-19, Digital TV, NABShow, USA

Record-breaking U.S. movie and TV viewership continued in 1H 2021
Sep 14, 2021 – According to The NPD Group, reported time spent watching TV shows and movies in the U.S., in the first half of 2021, rose 4% over last year, as screen-entertainment spending declined by 1%.
News categories: NPD Group, John Buffone, COVID-19, Digital TV, Market Research, Streaming, USA

NEXTGEN TV launched in Cincinnati, OH
Sep 14, 2021 – Five local TV stations in Cincinnati have begun broadcasting with NEXTGEN TV. The launch includes WCPO-TV, WKRC-TV, WLWT, WXIX-TV and WSTR-TV. BitPath coordinated efforts across the television stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

SeaChange powers streaming and adtech for Popcornflix app
Sep 13, 2021 – The newly enhanced Popcornflix app, launched by Crackle Plus (NASDAQ: CSSE), is now running on a streaming and integrated advertising platform built and powered by SeaChange International (NASDAQ:SEAC).
News categories: SeaChange, Crackle, Bob Pons, Karan Singh, Advertising, Apps, Content Distribution, Digital TV, Streaming, USA

Amazon and Best Buy announce Fire TV Smart TVs from Pioneer and Toshiba
Sep 9, 2021 – Amazon (NASDAQ: AMZN) and Best Buy (NYSE: BBY) have announced a lineup of smart TVs with Fire TV built-in from Pioneer and an upcoming Toshiba series featuring far-field voice.
News categories: Amazon, Best Buy, Daniel Rausch, Luke Motschenbacher, Digital TV, Smart TV, USA

Pandemic has accelerated move to TV streaming in the U.S.
Sep 9, 2021 – Roku (NASDAQ: ROKU) has published the results of its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.
News categories: Roku, Anthony Wood, COVID-19, Digital TV, Market Research, Streaming, USA

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA