North America Digital TV News

Ellis Communications renews with Comscore for TV measurement
Feb 10, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles. Ellis will continue to utilize Comscore's local TV measurement currency and its advanced audiences.
News categories: Comscore, KDOC-TV, Steve Walsh, Jack Peck, Advertising, Big Data, Digital TV, USA

U.S. antenna penetration grows 38% in 2020
Feb 9, 2021 – According to Horowitz Research's State of OTA 2020 study, 40% of U.S. TV content viewers 18+ report owning an antenna, up 29% Y-o-Y. This translates to approximately 48.4 million households with an antenna.
News categories: Horowitz Research, Stephanie Wong, ATSC 3, Digital TV, Market Research, USA

Nielsen to provide TV measurement for the Marquee Broadcasting Group
Feb 9, 2021 – Nielsen (NYSE: NLSN) and Marquee Broadcasting Group have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all the broadcasters stations.
News categories: Nielsen, Marquee Broadcasting, Catherine Herkovic, Patricia Lane, Advertising, Big Data, Digital TV, USA

TheViewPoint adds header bidding for CTV/OTT monetization
Feb 4, 2021 – TheViewPoint has integrated Header Bidding, providing publishers with the ability to receive bids from multiple SSPs simultaneously. The technology is based on the OpenRTB protocol, rather than VAST.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide

ATEME powers new TV+ service from Viya in the US Virgin Islands
Feb 4, 2021 – ATEME has announced that its multiplatform video-delivery solution has gone live on ATN International’s Viya, the largest telecommunications and entertainment service provider in the US Virgin Islands.
News categories: ATEME, Viya, Caribbean, Content Distribution, Digital TV, Streaming

Online video integration interests 60% of U.S. pay TV subscribers
Feb 3, 2021 – Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
News categories: Parks Associates, Kristen Hanich, Digital TV, Gaming, Market Research, Set Top Box, Smart Home, Streaming, USA, UX

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

AdAmp launches to help small U.S. businesses use TV advertising
Feb 2, 2021 – AdAmp has officially come online. AdAmp is set up to help small and medium-sized businesses secure ad placements within their local U.S. markets across traditional TV, digital and streaming platforms.
News categories: AdAmp, Stephen Saper, Advertising, Digital TV, USA

Cadent expands TV identity graph partnership with Premion
Feb 2, 2021 – Cadent has announced that its cookieless matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.
News categories: Cadent, Premion, Tim Jenkins, Tom Cox, Advertising, Big Data, USA