North America Digital TV News

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide

Roku survey finds nearly 1 in 3 U.S. TV households are cordless
Jul 21, 2020 – Roku (NASDAQ: ROKU) has announced findings from its annual Cord Cutting study, including new insights shared by U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming.
News categories: Roku, Matthew Anderson, COVID-19, Digital TV, Market Research, Streaming, USA

US cloud gaming could generate $3bn in annual subscription revenue
Jul 21, 2020 – Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service.
News categories: Parks Associates, Kristen Hanich, Apps, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

CBS TV stations select Alphonso for Local TV attribution
Jul 20, 2020 – Alphonso has announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the US.
News categories: Alphonso, CBS, Ashish Chordia, Julio Marenghi, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Horry Telephone Coop selects MOBITV for video service delivery
Jul 16, 2020 – MOBITV has announced that Horry Telephone Cooperative (HTC) has selected MOBITV Connect managed services for delivery of streaming video content in Horry and Georgetown Counties in South Carolina.
News categories: MOBITV, Horry Telephone Coop, Charlie Nooney, Sandy Hendrick, Apps, Content Distribution, Digital TV, IPTV, USA

WOW! launches WOW! tv+ in Chicago, Evansville and Detroit
Jul 16, 2020 – WOW! Internet, Cable & Phone (NYSE: WOW) has announced Chicago, Evansville and Detroit as the latest markets to offer its IP-delivered video choice, WOW! tv+, for its high-speed data (HSD) customers.
News categories: WOW!, Teresa Elder, Android TV, Digital TV, IPTV, USA

AWS announces Amazon Interactive Video Service
Jul 15, 2020 – Amazon Web Services(AWS) [NASDAQ: AMZN] has announced Amazon Interactive Video Service (Amazon IVS), a managed service that makes it easy to set up live, interactive video streams in just a few minutes.
News categories: Amazon Web Services, Martin Hess, John Katsavrias, Scott Hurrey, Eric Hsu, Daisuke Mizuta, Luke Hubbard, Content Distribution, Digital TV, Europe, USA

SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories: SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, Streaming, USA