North America Digital TV News

TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide

U.S. consumers spend nearly seven hours per week watching online video
Jul 1, 2020 – Parks Associates has announced research showing that the number of hours per week U.S. consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020.
News categories: Parks Associates, Dr. Kenneth Wacks, Digital TV, Market Research, USA

NEXTGEN TV launches at four TV stations in Salt Lake City
Jun 30, 2020 – Four of Salt Lake City's local television stations – KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind), are now among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar, BitPath, Mark Aitken, Brett Jenkins, John Hane, ATSC 3, Content Distribution, Digital TV, USA

FCC designates Huawei and ZTE as national security threats
Jun 30, 2020 – The FCC has formally designated Huawei and ZTE as covered companies for the purposes of the agency’s ban on the use of universal service support to purchase equipment or services from companies posing a national security threat.
News categories: Federal Communications Commission, Ajit Pai, Regulation, USA

Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories: Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA

Consolidated Communications introduces CCiTV in Texas
Jun 29, 2020 – Consolidated Communications (NASDAQ: CNSL) has introduced CCiTV to customers in its Texas service areas. CCiTV is a cloud-enabled TV experience that supports individual preferences, parental controls and viewing recommendations.
News categories: Consolidated Communications, Rob Koester, Digital TV, IPTV, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA

NLogic and TVbeat bring holistic TV ad management to Canada
Jun 25, 2020 – NLogic has entered into a partnership with TVbeat that will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources.
News categories: NLogic, TVbeat, David Phillips, Abbas Tahzib, Advertising, Big Data, Canada, Digital TV

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, Streaming, USA