North America Digital TV News

RCN Colombia deploys Zixi to distribute content to US affiliates
Aug 21, 2024 – Zixi has announced that RCN Colombia, a prominent news, sports, and entertainment network in Latin America, has implemented Zixi to distribute its premium content to affiliates across the United States.
News categories: Zixi, RCN Colombia, Bruno Forchieri, Omar Silva, Content Distribution, Digital TV, IBCShow, USA

Nexxen ACR data now available on The Trade Desk
Aug 21, 2024 – Nexxen is providing The Trade Desk advertisers with access to automatic content recognition (ACR) data segments, offering clients advanced cross-channel and cross-device targeting capabilities.
News categories: Nexxen, The Trade Desk, Karim Rayes, Ben Sylvan, Advertising, Australia, Big Data, Digital TV, North America, Smart TV, UK

Increased usage of FAST impacts SVOD and MVPD subscriptions
Aug 19, 2024 – Two in three (66%) U.S. TV viewers are using FAST platforms in a typical month, according to a Horowitz Research report. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

U.S. TV viewing exhibits rare upswing in July
Aug 20, 2024 – According to Nielsen's The Gauge, in July, streaming was again the dominant category in the U.S., accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

AI-powered device releases scents based on what's on screen
Aug 20, 2024 – Elevated Perceptions has introduced MovieScent, an AI-powered device that releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams.
News categories: Elevated Perceptions, Dean Finnegan, Digital TV, USA, UX

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

U.S. report shows reduced carbon footprint of STBs and CPE
Aug 19, 2024 – According to a report from D+R International, US STB energy consumption has reduced by more than two-thirds since 2012, saving consumers $18 billion and avoiding 93m tonnes of CO2 emissions.
News categories: NCTA, Consumer Technology Association, D+R International, Russ Hanser, Doug Johnson, Cable TV, Digital TV, Gateway, IPTV, Satellite, Set Top Box, USA

Minerva streamlines ad insertion with Viamedia
Aug 19, 2024 – Viamedia is collaborating with Minerva to integrate Viamedia's Parrot Ad Decisioning System (ADS) into Minerva's platforms to enhance programmatic ad capabilities for MVPDs and broadcasters.
News categories: Viamedia, CDE Lightband, Minerva Networks, David Solomon, Christy Batts, Advertising, Digital TV, IPTV, USA

TiVo Broadband adds five more operators
Aug 19, 2024 – TiVo (NYSE: XPER) has announced that TiVo Broadband has added five new operators, in addition to expanding its channel lineup on TiVo+ and further solidifying the rollout of monetization efforts.
News categories: TiVo, Bill Routt, Geoff Shook, Digital TV, IPTV, USA