North America Digital TV News

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA

Comscore and Cox Media expand TV measurement agreement
Jun 9, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA.
News categories: Comscore, Cox Media Group, Steve Walsh, Advertising, Big Data, USA

FCC clarifies Broadcast Internet rules for ATSC 3.0
Jun 9, 2020 – The Federal Communications Commission, in a Declaratory Ruling, has clarified that television station ownership restrictions do not apply to the lease of spectrum to provide Broadcast Internet services.
News categories: Federal Communications Commission, ATSC 3, Digital TV, Regulation, USA

SCTE•ISBE Cable-Tec Expo 2020 to take place virtually
Jun 9, 2020 – SCTE•ISBE Cable-Tec Expo 2020 will take place virtually Oct. 12-16, marking the first all-digital presentation of the largest cable telecommunications and technology event in the Americas since its inception in 1983.
News categories: SCTE•ISBE, Cable-Tec Expo, Tom Adams, Tony Werner, Cable TV, CableTecExpo, COVID-19, Digital TV, USA

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD
Jun 9, 2020 – Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.
News categories: FreeWheel, Comcast Technology Solutions, Dave Clark, Richard Nunn, Jason Kanefsky, Advertising, Big Data, Digital TV, Set Top Box, USA

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, Streaming, USA

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

TCL launches televisions with Android TV in the U.S.
Jun 5, 2020 – TCL has announced that it will offer TCL TVs featuring Android TV in the U.S. Leveraging its years-long mobile device partnership with Google, TCL's new televisions diversify the company's product lineup.
News categories: TCL, Shalini Govil-Pai, Android TV, Digital TV, Smart TV, USA

80% of U.S. TV households have at least one Connected TV device
Jun 5, 2020 – According to Leichtman Research Group (LRG), 80% of U.S. TV households have at least one connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA