North America Digital TV News

Google announces Google TV Streamer, its Chromecast replacement
Aug 6, 2024 – Google has announced Google TV Streamer, a 4K TV streaming device. Along with offering Google TV, the Google TV Streamer box doubles as a smart home hub for Google Home and Matter devices.
News categories: Google, Digital TV, Set Top Box, Smart Home, Streaming, USA, UX

Xperi signs seventh TV partner to integrate TiVo OS
Aug 5, 2024 – In its 2nd quarter 2024 results Xperi (NYSE: XPER) announced that it has signed a seventh TiVo OS partner, a top 5 supplier of smart TVs in the U.S. market, with plans to launch TVs in 2025.
News categories: Xperi Inc, Jon Kirchner, Advertising, Automotive, Digital TV, Europe, IPTV, Japan, Results, Smart TV, TV OS, USA, Worldwide

Pricing of $42.99/month for upcoming Venu Sports streaming service
Aug 1, 2024 – Venu Sports, the upcoming standalone streaming service being built by ESPN, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service.
News categories: Venu Sports, Pete Distad, Digital TV, Streaming, USA

Roku joins Unified ID 2.0 identity fabric
Aug 1, 2024 – Roku (NASDAQ: ROKU) has announced its adoption of Unified ID 2.0 (UID2), a solution helping pioneer a new identity fabric for the open internet, across its premium streaming inventory.
News categories: Roku, The Trade Desk, Jay Askinasi, Will Doherty, Advertising, Big Data, Digital TV, USA, Worldwide

Comscore extends YouTube audience measurement to all digital devices
Jul 30, 2024 – Comscore (NASDAQ: SCOR) has launched measurement of YouTube audiences across all digital devices in the U.S., delivering a holistic view of YouTube traffic across desktop, mobile and connected TV.
News categories: Comscore, Steve Bagdasarian, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Future Today to measure streaming TV ad campaigns with iSpot
Jul 23, 2024 – Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
News categories: iSpot.tv, Future Today, Jennifer D’Alessandro, Vikrant Mathur, Advertising, Big Data, Digital TV, Streaming, USA

In the US, time spent streaming surged to over 40% in June
Jul 16, 2024 – According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. soared to 40.3% of total TV usage, the highest share of TV ever reported in The Gauge.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Sunn Stream chooses Brightcove for new streaming service
Jul 16, 2024 – Brightcove (NASDAQ:BCOV) has announced that Sunn Stream, a streaming service offering family-friendly entertainment, will rely on Brightcove's platform to distribute its content.
News categories: Brightcove, Sunn Stream, Marc DeBevoise, Garrett Z. Sutton, Content Distribution, Digital TV, Streaming, USA