North America Digital TV News

Neustar integrates TiVo TV viewership data into attribution models
Apr 25, 2019 – Neustar and TiVo (NASDAQ: TIVO) have announced that TiVo’s TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
News categories: Neustar, TiVo Corp, Michael Schoen, Walt Horstman, Advertising, Big Data, Digital TV, Set Top Box, USA

Hackers using piracy devices and apps to infect users with malware
Apr 25, 2019 – Hackers are tapping into a growing consumer trend, the use of illicit devices and apps to access pirated movies, TV shows and live programming, to spread malware and exploit unsuspecting users, a Digital Citizens Alliance investigation has found.
News categories: Digital Citizens Alliance, Dark Wolfe Consulting, Tom Galvin, Apps, Content Protection, Digital TV, Market Research, Set Top Box, Streaming, USA, Worldwide

Tremor Video DSP introduces Private Marketplace Packages
Apr 25, 2019 – Tremor Video DSP has announced that it has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages – called Tremor Video PMPs, powered by RhythmOne.
News categories: Tremor Video, Ofer Druker, Advertising, Streaming, USA, Worldwide

FOX, NBCUniversal, and Viacom unveil OpenAP 2.0
Apr 25, 2019 – FOX, NBCUniversal, and Viacom have unveiled OpenAP 2.0, expanding the audience platform into a centralized video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel.
News categories: Viacom, NBCUniversal, FOX, John Halley, Sean Moran, Krishan Bhatia, Linda Yaccarino, Meredith Brace, Marianne Gambelli, Advertising, Big Data, Digital TV, USA

Comcast cable video subscribers down 121,000 in 1Q 2019
Apr 25, 2019 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2019. In the quarter, total cable video customer net losses were 121,000. At Sky, customer relationships increased by 112,000.
News categories: Comcast, Sky, Cable TV, Digital TV, Europe, Satellite, Streaming, Subscribers, USA

One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories: Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, Streaming, Terrestrial, USA

Videa to use Red Bee Media metadata in automated TV ad offering
Apr 24, 2019 – Red Bee Media has entered into an agreement with Videa. Videa's platform includes machine learning based TV ad forecasting algorithms. To optimize its algorithmic data services offering, Videa will include textual metadata from Red Bee Media.
News categories: Red Bee Media, Videa, Chris Stark SR, Brett Adamczyk, Advertising, Big Data, Digital TV, USA

RCN chooses TiVo’s Next-Gen Platform
Apr 24, 2019 – TiVo (NASDAQ: TIVO) has announced that RCN has selected TiVo’s Next-Gen Platform. RCN will be the first operator to deploy the Next-Gen Platform and will roll out the video solution to its high-speed internet, digital TV and home phone customers.
News categories: TiVo Corp, RCN, Jeffrey Glahn, Patrick Murphy, Android TV, Cable TV, Content Distribution, Digital TV, Mobile, Set Top Box, USA, UX

U.S. installed base of AR head-mounted devices to reach 6.5m units by 2025
Apr 24, 2019 – Parks Associates research has found that more than 60% of U.S. broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information.
News categories: Parks Associates, Kristen Hanich, Market Research, Metaverse, USA