North America Digital TV News

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
Jul 10, 2018 – Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
News categories: Simpli.fi, Frost Prioleau, Advertising, Big Data, USA

CuriosityStream launches CuriosityStreamVR and CuriosityStream360°
Jul 9, 2018 – CuriosityStream is premiering Nefertari: Journey to Eternity, an immersive VR experience, available for the HTC Vive system. Interactive elements guide the user through the history, art, construction, and mythology of the fabled tomb.
News categories: CuriosityStream, Clint Stinchcomb, Jorge Franzini, Digital TV, Metaverse, USA, Worldwide

DISH delivers Hands-Free TV with the Google Assistant
Jul 9, 2018 – DISH has debuted its new integration with the Google Assistant for a Hands-Free TV entertainment experience. DISH customers with a Hopper, Hopper Duo, Joey or Wally can control their TV using just their voice when paired with an Assistant device, like Google Home, Android phones or iPhones.
News categories: DISH Network, Google Assistant, Niraj Desai, Michele Turner, Big Data, Digital TV, Satellite, Set Top Box, Smart Home, USA, UX

SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories: SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide

Smart TV consumers unaware of consent they are giving for use of their data
Jul 5, 2018 – Ace Metrix has released a study on consumer privacy based on a survey of over 36,000 US consumers specifically regarding Internet-connected TVs. The results highlight the discrepancies between the 'consent' companies claim they receive and the 'consent' consumers are unaware they give.
News categories: Ace Metrix, Peter Daboll, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Liberty Global rolls out 10 millionth Connect Box
Jul 3, 2018 – Liberty Global’s Connect Box, a modem and WiFi gateway, is now in more than 10 million homes across Europe, Latin America and the Caribbean. The router has now been rolled out to more than half of Liberty Global’s broadband customers in Europe.
News categories: Liberty Global, Doron Hacmon, Cable TV, Caribbean, Europe, Latin America, Router, Smart Home

Race Communications adopts Minerva's new managed video offering
Jul 2, 2018 – Minerva Networks has announced that its new managed TV service is being adopted by Race Communications to deploy advanced video offerings delivering a personalized entertainment experience across both STBs and consumer devices.
News categories: Minerva Networks, Race Communications, Matt Cuson, Carlos Alcantar, Content Distribution, Digital TV, IPTV, Mobile, USA

MRC finalizes Digital Video Ad Measurement Guidelines update
Jun 29, 2018 – The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.
News categories: Media Rating Council, George W. Ivie, Advertising, Digital TV, Streaming, USA, Worldwide

Roku introduces Audience Marketplace for OTT ad sellers and buyers
Jun 27, 2018 – Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Roku’s first-party data and proprietary ad technology.
News categories: Roku, Seth Walters, Larry Allen, Garrett Winkler, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA