North America Digital TV News

Nielsen expands OOH panel coverage to 100% of U.S. TV households
Feb 1, 2024 – Nielsen has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
News categories: Nielsen, Deirdre Thomas, Paul Ballew, Advertising, Big Data, Digital TV, USA

Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories: Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA

Nielsen and Fox renew audience measurement agreement
Jan 23, 2024 – Nielsen has announced a renewal agreement with FOX, covering measurement of FOX networks across broadcast, cable and free streaming, and including Nielsen ONE Ads measurement on all FOX properties.
News categories: Nielsen, Fox, Amilcar Perez, Advertising, Big Data, Digital TV, Streaming, USA

Bell launches next generation Fibe TV service
Jan 25, 2024 – Bell has launched its next generation Fibe TV service in Atlantic Canada with live TV, on demand shows and apps all in one place, and powerful search options to make the experience even better.
News categories: Bell, Glen LeBlanc, Android TV, Canada, Digital TV, IPTV, Set Top Box

datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories: datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Comcast cable video subscribers down 389,000 in 4Q 2023
Jan 25, 2024 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended December 31, 2023. Domestic video customer net losses were 389,000. Peacock paid grew to 31 million, up 3 million in the quarter.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA

Pixalate releases reports on top grossing CTV apps in Q4 2023
Jan 24, 2024 – Pixalate has released benchmark reports with data on the top grossing apps in open programmatic advertising by region across Roku, Amazon Fire TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming, TV OS, Worldwide

Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories: Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA

Over half of Canadian TV streamers now stream ad-supported TV
Jan 19, 2024 – According to Roku's latest Video-on-Demand (VOD) Evolution study, three quarters (76%) of Canadians are TV streamers, and ad-supported TV is on the rise with over half (52%) tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming