North America Digital TV News

Netflix global streaming paid memberships exceed 300 million
Jan 21, 2025 – Netflix (NASDAQ: NFLX) has posted Q4 2024 results on its website. In Q4, revenue increased 16% YoY, while operating income rose 52%. The company finished 2024 with 302 million memberships.
News categories: Netflix, Advertising, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

NAB releases Future of Television Initiative report
Jan 17, 2025 – The National Association of Broadcasters (NAB) has released the final report on its Future of Television Initiative (FOTVI). The FOTVI aimed to ensure a smooth transition to ATSC 3.0.
News categories: National Association of Broadcasters, Curtis LeGeyt, ATSC 3, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, USA

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

Telly partners with Sensory on speech-to-text for TVs
Jan 15, 2025 – Telly has partnered with Sensory on speech-to-text technology that allows users to speak naturally to their TV without the need for memorizing scripts or specific vocabularies.
News categories: Telly, Sensory, Inc, Sascha Prueter, Todd Mozer, Digital TV, Smart TV, USA, UX

DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories: DIRECTV, Bill Morrow, Digital TV, Streaming, USA

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA

LG and Samsung unveil TheTake-powered shoppable TV at CES
Jan 7, 2025 – TheTake has announced partnerships with LG and Samsung for its AI-powered shoppable TV technology. At CES, LG showcased a 'Click to Search' shopping feature powered by TheTake's technology.
News categories: TheTake, LG Electronics, Samsung, Tyler Cooper, Advertising, CES2025, Digital TV, Smart TV, TV OS, USA, UX