USA (United States of America) Digital TV News

AMC, Discovery, TelevisaUnivision, WarnerMedia go with Canoe for addressable TV advertising
Feb 23, 2022 – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia have each teamed up with Canoe Ventures for addressable TV advertising. Canoe will provide enablement and campaign assurance across its national addressable TV advertising footprint.
News categories: Canoe Ventures, AMC Networks, Discovery, Inc, TelevisaUnivision, WarnerMedia, Joel Hassell, Evan Adlman, Steve Silvestri, Seema Patel, JP Colaco, Advertising, Big Data, Digital TV, USA

DISH Network pay TV subscribers down 273,000 in 4Q 2021
Feb 24, 2022 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending December 31, 2021. Net pay-TV subscribers decreased approximately 273,000 in quarter to close at 8.22 million DISH TV and 2.49 million SLING TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories: Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking

Atlanta DTH announces ATSC 3.0 Gateway TV receiver
Feb 22, 2022 – Atlanta DTH has announced the addition of a dual tuner ATSC 3.0 Gateway to its product portfolio. The box allows free-to-air television programs to be viewed on a smart TV receiver. The box has built-in Wi-Fi for viewing on second screen devices.
News categories: Atlanta DTH, ATSC 3, Digital TV, NABShow, Set Top Box, USA

Altice USA residential video RGUs down 71,000 in 4Q 2021
Feb 16, 2022 – Altice USA (NYSE: ATUS) has reported results for the fourth quarter and full year ended December 31, 2021. Altice finished with 2,732,300 residential video RGUs, down 71,000 in the quarter, compared to a loss of 74,000 in Q4 2020.
News categories: Altice USA, Cable TV, Digital TV, Fibre, Results, Subscribers, USA

TelevisaUnivision introduces ViX Spanish-language streaming service
Feb 16, 2022 – TelevisaUnivision has unveiled ViX, a streaming service for the Spanish-speaking world. The service will include an AVOD product, ViX, launching on March 31, and an SVOD option, ViX+, set to launch in the second half of 2022.
News categories: TelevisaUnivision, Wade Davis, Pierluigi Gazzolo, Digital TV, Latin America, Streaming, USA

Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories: Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA

U.S. to add 104 million SVOD subscribers by 2027
Feb 17, 2022 – According to Digital TV Research, gross SVOD subscriptions in the U.S. will climb from 354 million at end-2021 to 458 million in 2027, with about 86% of TV households subscribing to at least one SVOD platform by then.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA