Satellite TV boom to continue

Wednesday, July 25th, 2012 
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The number of pay DTH (DBS) homes for 80 countries covered in a new report will be 220 million by end-2017, up from 154 million at end-2011 and 91 million at end-2007. India will lead the sector with 50.9 million pay DTH homes in 2017, followed by the US with 36.5 million. Russia (14.7 million) and Brazil (14.6 million) will take third and fourth places respectively.

The Global Satellite TV Forecasts report states that India will add 22.8 million subs, Brazil 7.6 million and Indonesia 6.7 million from the 66 million extra subscribers between 2011 and 2017.

Pay DTH penetration was at 11.1% of TV households at end-2011, and will reach 14.4% by 2017. Penetration in 2017 will be highest in South Africa (60%), Poland (45%) and Ireland (44%). Penetration in Indonesia will climb from 5% in 2011 to 18% by 2017. Conversely, penetration in Malaysia will fall from 47% in 2011 to 38% by 2017 as satellite homes are encouraged to convert to IPTV.

DTH revenues will overtake cable TV revenues in 2015. DTH revenues will reach US$91 billion in 2017, up from US$76 billion in 2011. The US will remain DTH market leader, though its share of the total will fall from 46% in 2011 to 42% in 2017. Brazil will add the most DTH revenues (US$3.86 billion) between 2011 and 2017 – nearly doubling its total in the process. The US will grow by US$3.1 billion, meaning that Brazil and the US will contribute nearly half of the extra revenues.

Report author Simon Murray said: “However, DTH revenues will decline for 17 countries between 2011 and 2017. Much of this is due to greater competition forcing down ARPUs. Furthermore, low-cost DTH packages are making a significant impact in several countries.”

Top 10 pay DTH countries at end-2017

Households (000)       Penetration (%)
--------------------   ----------------
India         50,891   South Africa  60
USA           36,504   Poland        45
Russia        14,681   Ireland       44
Brazil        14,563   New Zealand   40
UK            10,784   UK            39
Mexico         9,707   Malaysia      38
Indonesia      8,654   Mexico        34
Poland         6,563   USA           30
Italy          5,528   Slovakia      29
South Africa   4,689   Norway        28

Source: Digital TV Research Ltd

Top 10 countries by DTH revenues (US$ million)

2011                  2017
--------------------  --------------------
USA           34,901  USA           38,037
UK             6,271  Brazil         8,062
Brazil         4,201  UK             6,747
France         2,908  Mexico         3,092
Canada         2,619  India          2,761
Italy          2,615  Italy          2,745
Mexico         2,147  Canada         2,621
South Africa   1,733  France         2,538
Japan          1,649  South Africa   1,854
Australia      1,504  Japan          1,781

Source: Digital TV Research Ltd

More: Global Satellite TV Forecasts

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