ITV Essentials makes ITV soaps available outside UKWednesday, November 13th, 2013
ITV plc (LSE:ITV) is set to launch ITV Essentials, a brand new international service giving ex-pats and holidaymakers the opportunity to watch their favourite ITV soaps, while abroad.
The service, created in partnership with specialists in the management and delivery of OTT solutions, Saffron Digital, launches Tuesday 12 November 2013 in 12 European territories and will be available for a monthly subscription of €5.49 at www.itvessentials.co.uk.
ITV Essentials will stream all episodes of Britain’s favourite soaps – Coronation Street and Emmerdale – without ads and will include a 30 day catch up window. The service will initially be Wifi only.
ITV Essentials is part of ITV’s ongoing strategy to test new business models and deliver content to viewers in new and exciting ways as well as to drive new revenue streams by exploiting content across multiple platforms.
ITV’s Controller of Pay and Distribution, Neale Dennett, said: “This is a landmark deal for ITV. We are thrilled that we can now deliver the UK’s favourite soaps to the millions of British fans living and visiting abroad. In Saffron Digital we have found the perfect partner to bring these ambitions to life.”
Using its MainStage video platform, Saffron Digital has designed and developed the service for simultaneous launch in the 12 different territories. The end to end solution which includes DRM, a secure player, international geo blocking and filtering, as well as payment and subscription management, will enable ITV to deliver a seamless experience to its viewers throughout Europe.
Saffron Digital’s President, Jason Keane said: “This is an elegant solution to finding ways to reach more soap fans across Europe. ITV have really raised the bar with this initiative and we are thrilled to be the launch partner on this unique service.”
* Countries: Austria, Belgium, France, Greece, Gibraltar, Italy, Luxembourg, Netherlands, Portugal, Slovenia, Slovakia, Spain