Digital TV News: IAB

Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
Mar 26, 2024 – Viaccess-Orca (VO) has announced that, at the 2024 NAB Show, it will demonstrate how the human side of technology is simplifying service operations and optimizing viewing experiences.
News categories: Viaccess-Orca, Alain Nochimowski, Big Data, Content Distribution, Content Protection, Digital TV, NABShow, QoE, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide

Titan OS selects OneTrust as data privacy partner
Feb 21, 2024 – Titan OS has chosen OneTrust as its privacy partner to offer consumers more control over how their data is used and provide advertisers with confidence that consumers' rights are being protected.
News categories: OneTrust, Titan OS, Blake Brannon, Tim Edwards, Big Data, Digital TV, TV OS, Worldwide

Titan OS unveils OS and advertising platform for Smart TVs
Jan 23, 2024 – Titan OS has launched operations, introducing an independent European operating system for smart TVs, and debuting its Titan advertising division to help advertisers reach more relevant audiences.
News categories: Titan OS, TP Vision, Currys, Jacinto Roca, Tim Edwards, Kostas Vouzas, Susie Moan, Advertising, Digital TV, Europe, Latin America, Smart TV, TV OS, UK

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories: Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide

Brazil and Mexico outpace U.S. in CTV adoption
Aug 17, 2023 – The latest edition of Amagi's Quarterly Global FAST Report reveals a surge in CTV adoption rates in Brazil (94%) and Mexico (93%), outpacing the U.S. where adoption is at 80.6%.
News categories: Amagi, Baskar Subramanian, Digital TV, Latin America, Market Research, Streaming, Worldwide

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

Broadcast and Media technology market recovers strongly from the pandemic
Apr 14, 2023 – IABM and Caretta Research have released sizing data for the Broadcast and Media technology market. The industry dropped by 1.9% in 2019, with a further 1.9% in 2020, before rebounding with 7.9% growth in 2021.
News categories: IABM, Caretta Research, Peter White, Rob Ambrose, Digital TV, Market Research, Worldwide