Digital TV News: GET
Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA
Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories:
Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories:
Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA
Scalstrm and EZDRM partner on video content security
Apr 30, 2024 – Scalstrm and EZDRM have announced a partnership combining Scalstrm's video streaming technology with EZDRM's DRMaaS solutions, creating a secure end-to-end video delivery ecosystem.
News categories:
EZDRM, Scalstrm, Olga Kornienko, Ola Bengtsson, Content Distribution, Digital TV, DRM, Streaming, Worldwide
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories:
Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX
SES to acquire Intelsat
Apr 30, 2024 – SES is to acquire Intelsat through the purchase of 100% of the equity of Intelsat Holdings for a cash consideration of $3.1 billion (€2.8 billion) and certain contingent value rights.
News categories:
SES S.A., Intelsat, Adel Al-Saleh, David Wajsgras, Content Distribution, Digital TV, MandA, Satellite, Worldwide
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