Digital TV News: ANA

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

Viaccess-Orca powers Vialis hybrid DTT/OTT service
Oct 12, 2021 – Viaccess-Orca (VO) has announced that French operator Vialis has launched a new hybrid DTT and OTT service powered by the VO TV Platform, enabling Vialis to deliver personalized viewer experiences on every screen.
News categories: Viaccess-Orca, Vialis, Arnaud Alvarez, Jacky Hahn, Big Data, Content Distribution, Digital TV, DRM, France, Streaming, Terrestrial

39% of U.S. OTT viewers access video services for specific content
Oct 12, 2021 – Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
News categories: Parks Associates, Paul Erickson, Nick Cicero, Digital TV, Market Research, Streaming, USA

Survey highlights attraction of interacting with streaming video
Oct 6, 2021 – DFC Intelligence has announced results of a global survey showing that nearly all consumers watch streaming video content monthly and an overwhelming majority (85.4%) would interact with streamed content if they could.
News categories: DFC Intelligence, David Cole, Digital TV, Gaming, Market Research, Streaming, Worldwide

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA

Extreme Reach gains CTV accreditation from MRC
Oct 5, 2021 – Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
News categories: Extreme Reach, Media Rating Council, Tim Conley, George W. Ivie, Olivia Devereux, Advertising, Streaming, USA

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV integrates Reticle emotional AI for contextual targeting
Oct 4, 2021 – Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
News categories: Reticle, IRIS.TV, Jonah Cait, Field Garthwaite, Advertising, Digital TV, Streaming, Worldwide