Digital TV News: Allen Media

Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories: BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX

ISA members reach nearly 15% of U.S. TV households
Oct 11, 2023 – The Independent Streaming Alliance (ISA) has shared the results of a study conducted with iSpot TV that shows that its members have an aggregate reach of nearly 18 million U.S. TV households.
News categories: Independent Streaming Alliance, iSpot, Stuart Schwartzapfel, Cameron Saless, Digital TV, Market Research, Streaming, USA

Cignal TV taps Quickplay for Pilipinas Live global sports app
Sep 26, 2023 – Cignal TV has expanded its use of Quickplay's cloud-native OTT platform with the launch of Pilipinas Live, the first and only international OTT app dedicated to Pinoy sports.
News categories: Quickplay, Cignal TV, Goutham Vinjamuri, Jane Basas, Apps, Content Distribution, Digital TV, Philippines, Streaming, Worldwide

BrightLine enables layering of branded moments into streamed content
Jul 13, 2023 – BrightLine has launched its Proteus Experience Engine, enabling streamers to overlay dynamic, interactive, and shoppable moments within content, outside of traditional ad pods.
News categories: BrightLine, Rob Aksman, Michael Bologna, Advertising, Digital TV, Streaming, Worldwide

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA

Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories: VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA

Allen Media selects Cadent to expand TV inventory addressability
Apr 18, 2023 – Allen Media Group (AMG) has selected Cadent to provide audience targeting and measurement to enhance addressable inventory and boost campaign performance for AMG advertisers.
News categories: Cadent, Allen Media, Nick Troiano, Byron Allen, Advertising, Big Data, Digital TV, USA

Cignal TV to extend Cignal Play and launch sports app with Quickplay
Apr 12, 2023 – Cignal TV is using Quickplay's cloud-native OTT platform to extend the capabilities of its Cignal Play video streaming service and to launch a sports app for Filipino fans worldwide.
News categories: Quickplay, Cignal TV, Goutham Vinjamuri, Jane Basas, Content Distribution, Digital TV, Philippines, Streaming, Worldwide

Cignal TV enhances Cignal Play app with Quickplay
Sep 28, 2022 – Cignal TV has transformed the user experiences of its Cignal Play streaming service, using Quickplay's cloud-native OTT platform, improving streaming quality, navigation, discovery, and control for viewers of the service.
News categories: Quickplay, Cignal TV, Goutham Vinjamuri, Prabu Chelladurai, Jane Basas, Vicky De Leon, Apps, Content Distribution, Digital TV, Philippines, Streaming