Digital TV News: Asia Video Industry Association

Piracy on social media and messaging apps grows in Asia Pacific
May 2, 2024 – AVIA has published its 2024 piracy survey. Despite a decrease in piracy on pirate TV boxes, pirate apps and streaming or torrent websites, the survey shows an increase in the incidence of piracy across Asia.
News categories: Asia Video Industry Association, Matt Cheetham, Asia, Content Protection, Digital TV, Market Research

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Vietnam among highest for online piracy in Southeast Asia
May 17, 2021 – A study of the online content viewing behaviour of Vietnamese consumers has found that 60% access streaming piracy websites or torrent sites. The levels of piracy went as high as 65% within the 18-24 age demographic.
News categories: Asia Video Industry Association, YouGov, Neil Gane, Thomas Jayet, Phan Vu Tuan, Content Protection, Digital TV, Market Research, Streaming, Vietnam

India sees huge headroom for growth in TV and digital
May 5, 2021 – At the Asia Video Industry Association's (AVIA) Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25% drop in TV advertising revenue.
News categories: Asia Video Industry Association, Media Partners Asia, Mihir Shah, Sunil Rayan, Megha Tata, Monika Shergill, Nimisha Pandey, Digital TV, India, Market Research

One third of Taiwanese online consumers have accessed TV piracy sites
Feb 19, 2020 – A Coalition Against Piracy study of the online content viewing behaviour of Taiwanese consumers, has revealed that 33% of consumers have accessed streaming piracy websites or torrent sites to access premium content without paying any subscription fees.
News categories: Asia Video Industry Association, Neil Gane, Thomas Ee, Content Protection, Digital TV, Market Research, Taiwan

63% of Indonesians access streaming piracy websites or torrent sites
Dec 20, 2019 – A study of online content viewing behavior commissioned by the Asia Video Industry Association has revealed that 63% of online Indonesian consumers have accessed streaming piracy sites to access content without paying subscription fees.
News categories: Asia Video Industry Association, Neil Gane, Chand Parwez, Hendy Lim, Djonny Sjafruddin, Edwin Nazir, Content Protection, Digital TV, Indonesia, Market Research, Streaming

Surge in use of Illicit Streaming Devices amongst online Filipino consumers
Sep 11, 2019 – A study of the content viewing behavior of Filipino consumers, has revealed that 34% of consumers use a TV box which can be used to stream pirated television and video content. The latest research shows a substantial increase compared to a similar study last year.
News categories: Asia Video Industry Association, Neil Gane, Content Protection, Digital TV, Philippines, Set Top Box, Streaming

23% of Malaysian online consumers use illicit streaming devices
Sep 3, 2019 – A study has revealed that 23% of Malaysian consumers use a TV box which can be used to stream pirated television and video content. The boxes allow users to access hundreds of pirated TV channels and VOD content, usually with a low annual subscription fee.
News categories: AVIA, Neil Gane, Content Protection, Digital TV, Malaysia, Market Research, Set Top Box, Streaming

29% of Indonesian consumers use pirated TV boxes
Mar 21, 2019 – In a study of online viewing behaviour of Indonesian consumers, it was revealed that 29% of consumers use a TV box which can be used to stream pirated television and video content. The boxes allow users to access pirated TV channels and VOD content.
News categories: Asia Video Industry Association, Louis Boswell, Roy Soetanto, Content Protection, Digital TV, Indonesia, Market Research, Set Top Box, Streaming