Digital TV News: BrightLine
BrightLine and SpotX make buying enhanced TV ads at scale easy
Apr 8, 2019 – SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.
News categories:
SpotX, BrightLine, Kristen Williams, Robert Aksman, Digital TV, OTT, USA, Worldwide
Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories:
Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, OTT, Worldwide
BrightLine enables inclusion of voice assistant prompts in OTT ads
Jun 18, 2018 – BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLine’s ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
News categories:
BrightLine, Robert Aksman, Jacqueline Corbelli, Advertising, Digital TV, OTT, Smart Home, USA
BrightLine launches data platform for OTT ad targeting
Jan 2, 2018 – BrightLine has announced that it is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television.
News categories:
BrightLine, Jacqueline Corbelli, Linda Yaccarino, Advertising, Big Data, Digital TV, Mobile, OTT, USA
BrightLine selects Nielsen DMP to deliver personalized TV ads
Feb 27, 2017 – BrightLine has announced that it has selected the Nielsen Data Management Platform (DMP) to enable marketers to deliver personalized TV advertisements to millions of U.S. households.
News categories:
BrightLine, Nielsen, Jacqueline Corbelli, Damian Garbaccio, Advertising, Digital TV, USA
SpotX and BrightLine automate connected TV video ad purchasing
Oct 19, 2016 – Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households.
News categories:
SpotX, BrightLine, Allen Klosowski, Jacqueline Corbelli, Advertising, Digital TV, USA
Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories:
Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, OTT, Subscribers, USA
Latest News
- PAOK FC OTT platform built with Insys Sport on AWS
- SLING TV in-app guide integrates local OTA channels on LG Smart TVs
- Conviva releases State of Streaming Q2 report
- Stay-at-home providing springboard for French SVOD
- Survata announces enhanced CTV measurement suite
- Ofcom releases Media Nations 2020 report
- RADIO.COM expands connected TV footprint with Vewd
- NAGRA multi-DRM selected for Grupo Express OTT service in Argentina
- V-Nova and NETINT collaborate on MPEG-5 LCEVC transcoding
- ViacomCBS to launch connected video ad platform
- Bell Canada releases Android TV 4K HDR streaming box
- ORS chooses 3SS to deliver simpliTV service in Austria
- Mongolia's Skymedia upgrades to Minerva 10
- Express-80 and Express-103 satellites launched
- INVIDI extends addressable TV partnership with Tata Elxsi
- Finecast brings audience measurement to Australian BVOD platforms
- SVOD subscriptions grew by 28% in 2019
- Strong recovery expected for Mexico’s video entertainment market
- ATEME negotiating acquisition of ANEVIA
- Charter residential video customers up 102,000 in 2Q 2020