Digital TV News: CBS Sports

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Plex has largest FAST line-up with 1,112 channels
Apr 17, 2024 – Plex now offers 1,112 free-to-stream live TV channels, with more than 800 available in the US. Plex is the most widely available ad-supported VOD and live TV offering, covering more than 180 countries.
News categories: Plex, Keith Valory, Todd Hay, Gavin Bridge, Advertising, Digital TV, Streaming, USA, Worldwide

Roku announces first live sports rights package
Jun 27, 2023 – Formula E has announced broadcast distribution partnerships in the U.S. that will see CBS air more live races and introduce Roku as the streaming home of Formula E.
News categories: Roku, Formula E, CBS Sports, David Eilenberg, Aarti Dabas, Billy Stone, Digital TV, Streaming, USA

OS updates coming to Roku devices in the U.S. this spring
Mar 9, 2023 – Roku (NASDAQ: ROKU) has announced platform-wide updates to its OS, with updates to Live TV, content discovery, Sports, the Roku Mobile App, and more rolling out in the U.S. this spring.
News categories: Roku, Preston Smalley, Digital TV, Smart TV, Streaming, TV OS, USA, UX

6G-Datacast.tv offers datacasting protocol for ATSC 3.0
Nov 10, 2022 – 6G-Datacast.TV has developed a protocol by which a serial data stream is pushed to unlimited numbers of clients wirelessly. The protocol makes good on the promise of ATSC 3.0 for datacasting.
News categories: CEA Group, 6G-Datacast.tv, ATSC 3, Content Distribution, Digital TV, USA

ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories: ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA

ViacomCBS expands YouTube TV distribution agreement
May 7, 2020 – ViacomCBS (NASDAQ: VIACA, VIAC) and Google have announced a distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks for YouTube TV subscribers.
News categories: ViacomCBS, YouTube TV, Ray Hopkins, Lori Conkling, Content Distribution, Digital TV, Streaming, USA

Comcast first MVPD to launch CBS All Access STB app
Jan 8, 2020 – ViacomCBS and Comcast have announced that the companies have renewed their content carriage agreement. In addition, CBS All Access, CBS’ SVOD and live streaming service, will be available on Comcast’s Xfinity X1 and Flex platforms later this year.
News categories: Comcast, ViacomCBS, Rebecca Heap, Ray Hopkins, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

CBS renews audience measurement with Nielsen
Jan 12, 2019 – CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.
News categories: Nielsen, CBS Corp, David Kenny, Joe Ianniello, Advertising, Big Data, Digital TV, USA