Digital TV News: Elemental

Bitmovin solutions to power Thinking Media's STIRR transformation
Dec 5, 2024 – Bitmovin and bunny.net have announced that Thinking Media has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR.
News categories: Bitmovin, Thinking Media, bunny.net, Stefan Lederer, Todd Carter, Advertising, Big Data, Content Distribution, Digital TV, Media Player, Streaming, USA, UX

DPG Media and castLabs enable OMID-certified client-side measurement
Nov 7, 2024 – castLabs has partnered with DPG Media to deliver an advanced OMID (Open Measurement Interface Definition) certified addressable TV Ads solution, using AWS Elemental MediaTailor from Amazon Web Services (AWS).
News categories: castLabs, DPG Media, Amazon Web Services, Michael Stattmann, Maarten Schoonvliet, Advertising, Big Data, Digital TV, Media Player, Worldwide

Gen Z swerves traditional broadcast TV in the UK
Jul 31, 2024 – According to Ofcom's annual Media Nations study into the UK's media habits, for the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, Streaming, UK

Simplestream reveals preferred technology partnership with Freely
Jul 2, 2024 – Simplestream has onboarded several channels onto Freely in the UK. Fully compliant with Freely's requirements, Simplestream has made the process straightforward via a smooth end-to-end workflow.
News categories: Simplestream, Freely, Content Distribution, Digital TV, IBCShow, UK

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

ThinkAnalytics content scheduler integrated with AWS Elemental MediaTailor
Apr 9, 2024 – ThinkAnalytics has integrated its ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor.
News categories: ThinkAnalytics, AWS Elemental, Marc Aldrich, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Veset integrates cloud playout platform with AWS Elemental MediaTailor
Jul 25, 2023 – Veset's Nimbus cloud playout platform is now integrated with AWS Elemental MediaTailor, enabling users to build channels and insert personalised ads entirely in the cloud.
News categories: Veset, AWS Elemental, Gatis Gailis, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Elemental TV and Spanglish Movies launch CTV/FAST ad platform
Jul 24, 2023 – Elemental TV, with Spanglish Movies, has unveiled Spanglish DSP, a CTV/FAST channel monetization platform tailored to the Hispanic and Latin American market in the U.S.
News categories: Spanglish Movies, Elemental TV, Gustavo R. Aparicio, Albert Yu, Advertising, Digital TV, USA