Digital TV News: Inscape

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

Inscape extends OTA viewership data to include local TV
Jan 8, 2024 – Inscape is expanding coverage of local stations by tapping into tuners built into Smart TVs in every local US TV market to provide over-the-air viewership data as for national stations.
News categories: Inscape, Comscore, Charbel Makhoul, David Algranati, Josh Chasin, Advertising, Big Data, Digital TV, Smart TV, Terrestrial, USA

Over half of U.S. consumers now solely stream content
Nov 16, 2023 – According to Inscape's Q3 2023 TV Market Trends report, in Q3 2023, 94% of total streaming time was driven by viewers who only (64.6%) or mostly (29%) streamed on their smart TVs.
News categories: Inscape, Ken Norcross, Apps, Digital TV, Market Research, Smart TV, TV Services, USA

MarketCast partners with VIZIO to measure ad performance
Mar 23, 2023 – MarketCast has partnered with Inscape to determine whether ads are recalled accurately, are connected with the right brand, and influence the purchase of the advertiser's products and services.
News categories: MarketCast, VIZIO, John Batter, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories: 605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA

VIZIO shows TV ad innovations at IAB NewFronts
May 9, 2022 – VIZIO (NYSE: VZIO) brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its Smart TV operating system and unveil its latest technology advancements.
News categories: VIZIO, Adam Bergman, Advertising, Big Data, Digital TV, NewFronts, Smart TV, USA