Digital TV News: Mediavision

Streaming in Sweden hits new record in second quarter
Aug 31, 2020 – Streaming in Sweden rose to record levels in the second quarter. Daily reach i.e. the number of people that view streamed content an average day, has never been higher. During the quarter, close to 70% of all 15-74-year-olds consumed streamed video content daily.
News categories: Mediavision, Natalia Borelius, Digital TV, Market Research, OTT, Sweden

Nordic households spending €149pm on media and access services
May 27, 2020 – In newly released analysis, Mediavision concludes that Nordic households now spend on average EUR 149 per month on media and access services. Operators such as Telia, Telenor and TDC account for a majority of that spend.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Sweden

Swedish streaming market saturating
Feb 11, 2020 – According to Mediavision, 54% of households in Sweden subscribe to at least one video streaming service. The limited growth over the past year may be a sign of the market maturing. However, the number of subscriptions per household is increasing steadily.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, OTT, Sweden

Nordics lose a generation of viewers
Dec 10, 2019 – The past decade probably has been one of the most spectacular ever for the media industry. One way to illustrate this is by showing the drastic transformation among young viewers. The trend is similar all through the Nordics, according to Mediavision.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Sweden

10 million streaming subscriptions in the Nordics
May 27, 2019 – Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis of the Nordic TV and video market. An increasing number of consumers subscribe to SVOD and year-on-year the growth is 800,000 new subscribing households.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, OTT, Subscribers, Sweden

Media subscription spend in Sweden continues to rise
May 8, 2019 – Consumers in Sweden are spending an increasing amount of money on media subscriptions and services each month. This development has, for some time, exceeded the growth in spend for access services (e.g. broadband and mobile subscriptions), according to Mediavision.
News categories: Mediavision, Digital TV, Market Research, Sweden

Record-breaking TV market revenue in Sweden-driven by online
Apr 30, 2019 – Mediavision estimates the total Swedish TV market 2018 to SEK 25.3 billion. SVOD and AVOD continue to act as the main drivers, fueling the growth. Both total TV revenues and SVOD penetration have reached new record levels in the country.
News categories: Mediavision, Digital TV, Market Research, Sweden

Daily reach for online video and traditional TV now on par in Sweden
Apr 24, 2019 – The soon to be released Q1 analysis of the Video Market in Sweden, from Mediavision, reveals that online and traditional viewing now is on par in terms of daily reach. Online viewing has grown rapidly in recent years while broadcast is declining.
News categories: Mediavision, Digital TV, Market Research, OTT, Sweden

Local online video actors particularly strong in the Nordics
Mar 20, 2019 – Local online video actors are particularly strong in the Nordics compared to the European market. Mediavision has found that Netflix and Amazon combined holds roughly a 40% share of all Nordic online video subscriptions.
News categories: Mediavision, Denmark, Digital TV, Europe, Finland, Market Research, Norway, OTT, Sweden