Digital TV News: Netflix

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

TV reception over the Internet continues to grow in Switzerland
Mar 28, 2023 – According to Zattoo's 2023 TV Streaming Report, more and more Swiss people use the internet for TV reception, with high inflation having less impact on streaming subscriptions than expected.
News categories: Zattoo, Jörg Meyer, Digital TV, Market Research, Streaming, Switzerland

ZEE5 now available on Astro's Ultra and Ulti boxes
Mar 23, 2023 – Astro has added ZEE5 and Viu to its Ultra and Ulti Boxes, bringing in more global entertainment to customers' homes and devices, and expanding the number of streaming apps on the platform to ten.
News categories: Astro, ZEE5, Viu, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

New products and more countries for Amazon-built TV range
Mar 22, 2023 – As the number of Fire TV devices sold passes 200 million globally, Amazon (NASDAQ: AMZN) has announced the expansion of its Amazon-built TV series and their availability in more countries.
News categories: Amazon, Daniel Rausch, Digital TV, Germany, Mexico, Smart TV, TV OS, UK, USA, Worldwide

Integral Ad Science ad verification goes live with Netflix
Mar 20, 2023 – Integral Ad Science (Nasdaq: IAS) has launched Viewability and Invalid Traffic verification for Netflix’s (Nasdaq:NFLX) ad-supported plan, following the partnership announcement in 2022.
News categories: Integral Ad Science, Netflix, Lisa Utzschneider, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

Proximus extends partnership with ThinkAnalytics
Mar 21, 2023 – Proximus is now using ThinkAnalytics' Think360 to power its Pickx service on all platforms. Think360 uses AI and ML to analyze Pickx subscribers' viewing behaviour to help them find new content.
News categories: ThinkAnalytics, Proximus, Richard Dowling, Raphaël De Beys, Belgium, Big Data, Digital TV, IPTV, UX

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

Viu app comes to Astro's Ultra Box
Mar 10, 2023 – Astro has expanded its streaming service, adding the Viu app to its platform. Astro customers can now access Viu on multi-screens, including on its Ultra Box.
News categories: Astro, Viu, Agnes Rozario, Janice Lee, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming