Digital TV News: Nielsen

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

MRC suspends accreditation of Nielsen local TV services
Sep 1, 2021 – The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsen’s National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
News categories: Media Rating Council, Nielsen, George W. Ivie, Advertising, Big Data, Digital TV, USA

Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories: Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA

Xandr launches Monetize TV audience-based ad sales platform
Aug 4, 2021 – Xandr has launched Monetize TV. Monetize TV's self-serve technology provides TV sellers with comprehensive monetization tools, demand enablement and, in the future, converged video solutions.
News categories: Xandr, Mark Mitchell, Steve Silvestri, Larry Hunt, Advertising, Big Data, Digital TV, USA

Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition
Jul 8, 2021 – Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
News categories: Nielsen, TVTY, Sean Cohan, Eliott Reilhac, Advertising, Big Data, Digital TV, MandA, Worldwide

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

Gracenote expands video metadata coverage to Poland
May 25, 2021 – Gracenote (NYSE: NLSN) has expanded its international video metadata coverage to include Poland, helping pay-TV providers, broadcasters and streamers to provide effective content navigation, search and discovery.
News categories: Gracenote, Raimond van Raamsdonk, Big Data, Digital TV, Poland, UX

Nielsen Digital Ad Ratings for Samsung TV Plus inventory
May 13, 2021 – Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
News categories: Nielsen, Samsung, Ameneh Atai, Tom Fochetta, Sara Sorce, Advertising, Digital TV, Smart TV, Streaming, USA

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA