Digital TV News: Nielsen

Telly launches free dual screen Smart TV in the U.S.
May 15, 2023 – Telly has developed a TV combining a 55" 4K HDR display with a separate built-in Smart Screen. Telly has opened ordering for 500,000 free units that will begin shipping to U.S. consumers this summer.
News categories: Telly, Ilya Pozin, Advertising, Digital TV, Smart TV, USA

Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories: Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA

Marketers are all-in on streaming despite questioning its effectiveness
Apr 26, 2023 – According to a report from Nielsen, 84% of marketers are including streaming in their media plannings, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.
News categories: Nielsen, Advertising, Digital TV, Market Research, Streaming, Worldwide

Media Distillery improves user experience at VodafoneZiggo
Apr 25, 2023 – Media Distillery has announced that VodafoneZiggo has implemented its EPG Correction Distillery to improve the user experience for its nearly 4 million video subscribers in the Netherlands.
News categories: Media Distillery, VodafoneZiggo, Liberty Global, Roland Sars, Leo-Geert van den Berg, Chris van der Linden, Big Data, Digital TV, Netherlands, Set Top Box, UX

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Nielsen and Sinclair agree audience measurement renewal
Apr 12, 2023 – Nielsen has announced a multi-year renewal agreement with Sinclair Broadcast Group (NASDAQ: SBGI) for Nielsen Local and National audience measurement services.
News categories: Nielsen, Sinclair, Catherine Herkovic, Advertising, Big Data, Digital TV, USA

Nielsen now reporting comparable metrics for local TV OTT apps
Apr 6, 2023 – Nielsen has begun reporting on local television's OTT streaming apps. By capturing audiences across both streaming and linear, broadcasters can understand the full reach of their content.
News categories: Nielsen, Catherine Herkovic, Advertising, Apps, Digital TV, Streaming, USA

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA