Digital TV News: Samba TV

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Kargo partners with Samba TV to enhance ad targeting and measurement
Oct 24, 2024 – Kargo has partnered with Samba TV to combine Samba TV's ACR data with subscriber and set-top box data from Kargo's work with Fetch TV, enhancing Kargo's audience targeting capabilities in Australia.
News categories: Samba TV, Kargo, Yasmin Sanders, Cam Dinnie, Advertising, Australia, Big Data, Digital TV, Smart TV

IRIS.TV partners with Samba TV on contextual advertising and measurement
Oct 9, 2024 – IRIS.TV is using Samba TV's Samba AI to offer advertisers real-time scene-based metadata about video content, enabling more granular contextual targeting with more accurate measurement.
News categories: Samba TV, IRIS.TV, Ashwin Navin, Field Garthwaite, Advertising, Big Data, Digital TV, Worldwide

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories: FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Samba TV releases H1 2024 State of Viewership report
Aug 8, 2024 – Samba TV has released its State of Viewership report for H1 2024. The report shows surging streaming and dynamic advertising opportunities in the U.S., while linear continues to decline.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide