Digital TV News: Samba TV

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories: FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Samba TV releases H1 2024 State of Viewership report
Aug 8, 2024 – Samba TV has released its State of Viewership report for H1 2024. The report shows surging streaming and dynamic advertising opportunities in the U.S., while linear continues to decline.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Samba TV integrates additional metadata from Red Bee Media
Nov 13, 2023 – Red Bee Media has announced that Samba TV will integrate Red Bee metadata to supplement its analysis of viewership behaviors and validate its media measurement and advertising effectiveness.
News categories: Red Bee Media, Samba TV, Jason Marchese, Aden Zaman, Big Data, Digital TV, Worldwide