Digital TV News: SpotX
Zattoo selects SpotX for connected TV advertising
Dec 18, 2017 – Zattoo has chosen modern video ad serving platform SpotX as its technology partner for connected TV advertising. This will include dynamic ad insertion in live streams, and the adverts will be traded programmatically and will provide KPIs for advertisers.
News categories:
SpotX, Zattoo, Stefan Beckmann,, Oliver Knappmann, Advertising, Digital TV, Europe, Germany, Streaming
OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories:
SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, Streaming, Worldwide
Sling TV and SpotX enable holiday shopper programmatic TV ad targeting
Nov 13, 2017 – Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.
News categories:
SpotX, Sling TV, Ryan Kenney, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Smart TV, Streaming, USA
Centro adds Samba TV to its programmatic ad platform
Nov 1, 2017 – Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centro’s platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.
News categories:
Centro, Samba TV, Katie Risch, Advertising, Digital TV, USA
SpotX integrates with Amazon’s Transparent Ad Marketplace
Oct 5, 2017 – SpotX has announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). The SpotX and TAM integration is a fully server-side approach to video header bidding.
News categories:
SpotX, Amazon Publisher Services, Sean Buckley, Ken Leeder, Advertising, Worldwide
SpotX to power programmatic monetization of Vudu’s Movies On Us
Oct 2, 2017 – SpotX has announced an exclusive agreement to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog. Vudu is Walmart’s subscription-free, premium digital movie service.
News categories:
SpotX, Vudu, Mike Laband, Julian Franco, Advertising, Big Data, Digital TV, Streaming, USA
SpotX to power FremantleMedia's programmatic ad-based monetization
Sep 21, 2017 – SpotX has announced that it is partnering with FremantleMedia to help power the monetization of the global media giant’s holistic distribution strategy. The move marks the launch of ad-based monetization for FremantleMedia.
News categories:
SpotX, FremantleMedia, Ben Abbatiello, Samantha Glynne, Advertising, Digital TV, Streaming, Worldwide
UK is the most advanced connected TV advertising market in Europe
Sep 8, 2017 – SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.
News categories:
SpotX, MTM, Leon Siotis, Nick Thomas, Advertising, Digital TV, Europe, Market Research, Mobile, Streaming, UK
SpotX fully acquired by RTL Group
Aug 30, 2017 – SpotX has announced that RTL Group will acquire all remaining shares in SpotX. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
News categories:
SpotX, RTL Group, Mike Shehan, Steve Swoboda, Bert Habets, Guillaume de Posch, Advertising, MandA, USA, Worldwide
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