Digital TV News: SpringServe

SpringServe joins Amazon streaming TV ad server certification program
Mar 10, 2023 – SpringServe (NASDAQ:MGNI) is to join the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, simplifying APS header bidding integration.
News categories: SpringServe, Amazon Publisher Services, Joe Hirsch, Advertising, Digital TV, Streaming, Worldwide

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide

Rakuten brings SpringServe Tiles to Rakuten TV app
Feb 16, 2023 – SpringServe (Nasdaq: MGNI) has announced that Rakuten Advertising has adopted SpringServe Tiles to strengthen the impact of ad-supported campaigns on Rakuten TV. Tiles bring ad serving to the content discovery experience.
News categories: SpringServe, Rakuten, Leon Siotis, James Collins, Advertising, Apps, Digital TV, Europe, Streaming, UX

Brightcove and Magnite partner to boost CTV and OTT ad monetization
Jan 10, 2023 – Brightcove (NASDAQ: BCOV) has entered into a relationship with Magnite (NASDAQ: MGNI) where Magnite will power advertising for Brightcove customers. Brightcove will also integrate the SpringServe ad server.
News categories: Brightcove, Magnite, SpringServe, Marc DeBevoise, Sean Buckley, Advertising, Digital TV, Streaming, Worldwide

VIZIO using SpringServe Tiles on Smartcast home screens
Oct 20, 2022 – SpringServe has announced that VIZIO will be using SpringServe Tiles to enhance the content discovery experience on VIZIO SmartCast. Tiles allow publishers to show custom creative within the streaming interface.
News categories: SpringServe, VIZIO, Joe Hirsch, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA, UX

Pearl TV adds digital monetization capabilities to NEXTGEN TV
Oct 18, 2022 – Pearl TV has announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV, bringing digital advertising capabilities equivalent to the web and connected TV.
News categories: Pearl TV, RUN3TV, Anne Schelle, Robert Folliard, Adam Helfgott, Advertising, ATSC 3, Digital TV, NABShow, Smart TV, USA

Accedo One to preview hybrid monetization for video at IBC
Aug 31, 2022 – Accedo will preview hybrid business model support for Accedo One at IBC. The feature will make it possible for video service providers to launch hybrid business models, supporting both subscription and advertising in one video service.
News categories: Accedo, Johan Alfvén, Advertising, Digital TV, IBCShow, UX, Worldwide

FFalcon selects SpringServe for TCL Channel ad monetization
Mar 31, 2022 – SpringServe has announced an integration with FFalcon to power the TCL Channel inventory. SpringServe’s advanced ad serving and inventory management technology helps clients streamline their monetization.
News categories: SpringServe, FFalcon, Leon Siotis, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Plex names Magnite as a preferred SSP, SpringServe as primary ad server
Mar 9, 2022 – Magnite (NASDAQ: MGNI) has announced that Plex has named Magnite as a preferred SSP and SpringServe as their primary ad server. Magnite's built-for-video technology plays an important role in helping Plex grow its ad-supported business.
News categories: Magnite, Plex, SpringServe, Mike Laband, Harold Morgenstern, Chris Signore, Advertising, Digital TV, Streaming, Worldwide