Digital TV News: TDG

Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Big-3 SVOD players to triple original content spending by 2022
Jan 30, 2018 – The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to originals. By 2022, the amount invested in originals will triple to $10 billion annually, according to The Diffusion Group.
News categories: The Diffusion Group, Brad Schlachter, Digital TV, Market Research, OTT, USA, Worldwide

U.S. legacy pay TV services to lose 26% of subscribers by 2030
Nov 29, 2017 – The future of U.S. residential pay-TV services will be wrought from an intensifying clash between virtual operators like Sling TV and DirecTV Now, and traditional cable, satellite, and telco pay-TV providers. Unfortunately the battle will be for a larger slice of a declining market, according to The Diffusion Group.
News categories: The Diffusion Group, Joel Espelien, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Deutsche Telekom launches 4K STB in Germany with Zenterio
Nov 7, 2017 – Zenterio has announced that TDG Germany, owned by Deutsche Telekom Group, has deployed a second set-top box (STB) powered by Zenterio OS as part of the Deutsche Telekom Group's strategy to harmonize STB client software across all of its operations in Germany, Hungary, Greece, Romania, and Croatia.
News categories: Zenterio, Deutsche Telekom, Jörgen Nilsson, Digital TV, Germany, IPTV, Middleware, Set Top Box

U.S. mMVPD subscribers largely pleased with service value
Aug 16, 2017 – According to The Diffusion Group (TDG), though virtual pay-TV services are immature and years away from ‘five-9’ reliability, subscribers overwhelmingly consider service value to be very solid.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

US TV subscription streamers are comprised of four mutually-exclusive segments
Jun 12, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA