Digital TV News: Tastemade

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

Amagi adds FAST channels to Rakuten TV line-up
Sep 14, 2021 – Amagi has extended its partnership with Rakuten TV. For Rakuten TV, Amagi is delivering a line-up of nearly 50 linear channels, working alongside Rakuten TV's monetization partner Rakuten Advertising.
News categories: Amagi, Rakuten TV, Srinivasan KA, Jacinto Roca, Content Distribution, Digital TV, Europe

Amagi secures over $100m of funding
Sep 10, 2021 – Amagi has announced that Accel, Avataar Ventures, Norwest Venture Partners, and existing investor Premji Invest have collectively invested over $100 million in the company. The funds have bought out the stake held by Emerald Media and Mayfield India. Nadathur Holdings continues as an existing investor.
News categories: Amagi, Baskar Subramanian, Content Distribution, Digital TV, Venture Capital, Worldwide

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

Struum launches live preview on Firstlight Media OTT platform
May 26, 2021 – Firstlight Media's cloud-native platform is being used to support the simultaneous launch on Struum of the first wave of more than 50 content providers and the first implementation of a credits-based subscription model in the OTT industry.
News categories: Firstlight Media, Struum, Juan Martin, Eugene Liew, Content Distribution, Digital TV, Streaming, USA

ABS-CBN channels go live on the Amagi CLOUDPORT platform
Apr 1, 2021 – Amagi has announced that ABS-CBN has partnered with Amagi to consolidate its operations in the cloud. In early February, seven channels from ABS-CBN went live on the Amagi CLOUDPORT platform.
News categories: Amagi, ABS-CBN, Srinivasan KA, Erwin Malimban, Content Distribution, Philippines

Amagi CLOUDPORTXpress enables linear OTT channel creation
Mar 4, 2021 – Amagi has launched Amagi CLOUDPORTXpress for content owners who are looking to create 24x7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms.
News categories: Amagi, Srinivasan KA, Content Distribution, Digital TV, Streaming, Worldwide

Amagi helps BUZZR unify broadcast and streaming operations
Nov 18, 2020 – Amagi has announced that it has enabled BUZZR to transition to cloud-managed broadcast operations. BUZZR has integrated its broadcast workflows, across over-the-air, cable and OTT, onto a single unified platform.
News categories: Amagi, BUZZR, Srinivasan KA, Mark Deetjen, Content Distribution, Digital TV, USA